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Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Paperback)
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Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Paperback)

3.46  ·  Rating details ·  50 ratings  ·  6 reviews
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: they craft rewarding, empowering ...more
ebook, 183 pages
Published July 19th 2010 by FT Press
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Julie Jenson Bennett
Widely publicised across the product design community, the book promises “a complete design process for making the ‘magic’ happen — over and over again.” Accessibly written and eminently practical, Prahalad and Sawhney use the term Psycho-Aesthetics to describe their approach.

The underpinnings of their process centre on a grid, aligning a version of Maslow’s hierarchy along the vertical and degree of immersive interactivity along the horizontal.

They anchor their design process by mapping current
...more
Jeffrey
Jan 28, 2011 rated it it was amazing
I am not a designer . . . an engineer . . . or a marketing person . . . but this book was very interesting, wildly informative, intellectually accessible, and yes entertaining! As I see it . . . in life's various roles beyond those professional capacities mentioned above we are all designers/producers/consumers. So on any number of levels, this book is insightful and useful. It is ultimately a professional, industrial-strength, treatment on business products and programs - a genre I am ...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro El Poder del Diseño, de Deepa Prahalad y Ravi Sawhney.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, gestionar marcas y posicionamiento.
En el siguiente enlace tienes el resumen del libro El Poder del Diseño, Cómo utilizar la psicoestética para crear productos emocionalmente relevantes para los clientes: El Poder del Diseño
Ko Matsuo
Sep 14, 2018 rated it really liked it
I really love the idea of this book which is how to create a objective process around design strategy and customer experience. The authors put together a model that appears useful, but also appears somewhat complex. For that reason it may work for a company but will probably not go mainstream.
Bruno Monteiro
Jun 03, 2012 rated it it was amazing
Highly recommended.
Jesse
May 26, 2011 rated it liked it
More marketing than ideas, but those contained therein are worth considering.
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