CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs

by George F. Brown Jr.

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny .

264 pages, Hardcover

First published September 24, 2010

Reviews

[Ahmet · Rating 5 out of 5]

After two years after reading the book, what I still remember is that in a B2B business one must think how to better create value for your customers (so that your customer can create value for his customers), and claim a share of it. It made me think how to identify the place of the company I work for in the value chain from supply to consumer, and think what is the interest of the player in each step, and how to serve not only to your customer but the following players down the chain so that you make it easier for your customer to buy from you.