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The It Payoff: Measuring the Business Value of Information Technology Investments
Does technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? The IT Payoff gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when to adopt new technologies; how to coordinate process and technology change, and more. Includes new metrics, hands-on templates, and a complete action plan for making smarter funding decisions! One of the 5 Best Technology Books as cited by About.com
167 pages, Paperback
First published March 1, 2002
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Displaying 1 - 1 of 1 review
October 27, 2021
Business Value is my favorite hobby horse in the context of digitalization, so I was deeply interested to see how perception evolved in the last two decades.
The funny surprise: not at all! Now and then, IT guys still struggle to talk business, or better, to argue why they need more money. Well, perhaps, because it is the only silo, which wants to invest in bare metal servers and pay for electricity and proudly put this into ROI thinking.
Back to school, guys! Donaldson Brown introduced ROI to compare whole business units. IT positions itself too often as a silo and not a business unit for itself.
However, enlightening peek into the past.
The funny surprise: not at all! Now and then, IT guys still struggle to talk business, or better, to argue why they need more money. Well, perhaps, because it is the only silo, which wants to invest in bare metal servers and pay for electricity and proudly put this into ROI thinking.
Back to school, guys! Donaldson Brown introduced ROI to compare whole business units. IT positions itself too often as a silo and not a business unit for itself.
However, enlightening peek into the past.
Displaying 1 - 1 of 1 review