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Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

3.95  ·  Rating details ·  41 ratings  ·  2 reviews
"Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these path-breaking entrepreneurs shared a powerful gift: the ability to discern how economic and ...more
Hardcover, 469 pages
Published March 1st 2001 by Harvard Business Review Press
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Jaireh
Mar 24, 2008 rated it it was amazing
An excellent case study of how brands, and great businesses are built by entrepreneurs who strategically took advanntage of changing cultural and technological milieus that dramatically shifted the demand side of businesses.

Adam Cooper
Jan 29, 2013 rated it it was amazing
Honestly the best book for any inspiring entrepreneur!!!
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