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Brew to Bikes: Portland's Artisan Economy

3.66  ·  Rating details ·  41 ratings  ·  13 reviews
Dissatisfied with passive consumption, many residents of Portland, OR take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland's unique penchant for sustainability and urban ...more
Paperback, 304 pages
Published October 1st 2010 by Ooligan Press
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Jun 03, 2018 rated it it was amazing
I have been living in Portland for just a little over nine months, and having moved from out of state, the culture has been extremely different to what I have been used to. Portland is a huge diverse city filled with a large variety of food and culture. Reading this unique and well-researched book about what makes Portland, Portland, has opened my eyes to so much more than what just meets the eye as a new resident.

In Brew to Bikes, readers learn about the intricate and arising artisan economy t
Mar 14, 2017 rated it liked it
When I came to Portland to visit family (and check out the PSU publishing program) in 2013, I had already been wanting to move here for five years. Brew to Bikes seemed like the perfect thing to take home with me to keep me inspired until we'd saved the money and developed the portfolio to make the move.

What I sort of expected to be a series of profiles of the different artisans around the city of Portland turned out to be much more of an exhaustively researched academic document. It covers some
Dec 04, 2017 rated it it was amazing
Portland is known for its appreciation of building and buying local, supporting the independent, avoiding spending dollars on the giant corporate conglomerate. With this in mind, Brew to Bikes provides a handy primer for those perhaps unfamiliar with available outlets around town. First published in 2010, some of the material might be a touch out of date; for example, describing Portland as an affordable place to live. Perhaps an updated edition is in order. Overall, if you don't get too swept u ...more
Jasmine Gower
Mar 12, 2017 rated it really liked it
Brew to Bikes is a cultural and economic analysis of the role of the artisan economy in the city of Portland, Oregon. Examining case studies of various Portland businesses through an economic and historical lens, this book explores not only how the artisan economy has affected the culture and people of Portland, but also how artisan economies have grown, thrived, and failed in cities throughout U.S. history.

The book is an interesting and informative piece that examines numerous industries—from r
Lisa Hein
Mar 19, 2017 rated it liked it
While I enjoyed Brew to Bikes and its focus on the artisan approach and how individual producers made their mark in this unique economy system in Portland, the book would benefit from an update and more casual approach to its writing. The first few chapters outline the researchers’ vision for a local artisan economy and compare it to, among others, the traditional Fordist economy; but for a book with a snappy title like Brew to Bikes and a beer on the cover, the writing style should have been ed ...more
Mar 19, 2017 rated it liked it
Brew to Bikes is not for the reader in search of a lighthearted, easy-reading guide to Portland's artisan culture. Rather, Heying delivers solid analysis of Portland's artisan economy. This book would be right at home in a economics topics class. At times, it feels like the book is trying to be fun and accessible only to falter under the weight of research. Regardless, Brew to Bikes provides seemingly endless recommendations for local businesses, from (as the name would suggest) bike shops and b ...more
Hilary Louth
Mar 18, 2017 rated it really liked it
I was surprised by how much I liked this book. Going in, I thought it was going to be more like a guidebook; I expected names of vendors along with overly enthusiastic descriptions about them. However, what I discovered was more of an informational guide to Portland in general. Was it extremely complimentary of "Portlandian" views at times? Yes. But this was almost always followed by a caveat or the other side's argument.

What I found most compelling was how personal everything was. It wasn't ju
Jan 18, 2014 rated it really liked it
When I first moved to Portland, I picked up Brew to Bikes because I thought it was a book highlighting some of the city’s best and most unique locally-owned businesses. In a way, I was right, but in another way, I was also wrong.

Brew to Bikes moves beyond being a tourist book to being more of an academic study of how Portland’s artisan economies work and interact. In the book, Portland State University’s Associate Professor of Urban Studies and Planning, Charles Heying, brings to light a pletho
Feb 03, 2015 rated it it was amazing
A near must-read for any newcomer or visitor to Portland, ‘Brew to Bikes’ provides a great guide to the many beautifully unique goods and services that this city has to offer. Whether you are looking to start your day with a cup of joe from one of Portland’s many local coffee joints, enjoy a bite to eat at one of its locally owned and operated restaurants, or enjoy an evening out while taking in some of its locally brewed or distilled adult beverages, this books has you covered.

‘Brew to Bikes
Dec 28, 2012 rated it really liked it
"Artisan" and "artisanal" has become one the overused le mot du jour (words of the day). The uncovering of the artisan economy of Portland by Charles Heying and his colleagues/students parallels a local economic movement I've found myself in, and have witnessed in a few other cities around the world. Reading Brew to Bikes has provided valuable insight on key indicators of the artisan economy, pros and cons of its reality, and the possibility that it seems to bring. The book is indeed academic an ...more
Deena Anreise
Jul 18, 2012 rated it liked it
Brew to Bikes gives excellent (and plentiful) examples of what it takes to grow a thriving Do-It-Yourself scene. Whether your desire is to flourish in an urban or rural environment, this resourceful book takes a wide range view of how artistry and business can co-exist to create a unique, local, and sustainable artisan culture. The only reason I give this book three stars is because some of the info may already be out of date, since Portland is such a fast paced city that sees a lot of continuou ...more
Oct 14, 2010 rated it liked it
Kind of academic, but has interesting details about microbusinesses in Portland (bikes, brews, fashion, coffee, distilled spirits, etc.) and what makes Portland such a hotspot for them. I skimmed parts though, because I m not so academically oriented.
Dec 08, 2010 rated it liked it
So far, it's a gushing ode to self-adoring and self-aggrandizing Portland. And I say that LIKING Portland. ...more
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