New communication technologies are being introduced at an astonishing rate. Making sense of these technologies is increasingly difficult. Communication Technology Update and Fundamentals is the single best source for the latest developments, trends, and issues in communication technology. Featuring the fundamental framework along with the history and background of communication technologies, Communication Technology Update and Fundamentals , 12th edition helps you stay ahead of these ever-changing and emerging technologies. As always, every chapter has been completely updated to reflect the latest developments and market statistics, and now covers digital signage, cinema technologies, social networking, and telepresence, in addition to the dozens of technologies explored in the previous edition. The book also features industry structure and regulation, history, and theory along with full coverage of the latest technologies! The book's companion website () offers updated information submitted by chapter authors and offers links to other Internet resources.
As the world becomes more complex so does communication.
The wolf whistle has been replaced by Facebook. Semaphores replace by telegraph, by phone, by today’s “The Twonky (1953)” type iPhone.
It used to be good enough to be literate but without an understanding of today’s communications and the underlying technology, one might as well be blind and dumb.
This book is a great overview and a place to start. Later it makes a great reference to use as you encounter (and you will) the different media not only used at the office but at home and soon every walk of life.
I have to admit that my favorite chapter is the first as it covers the history of communication and I lived through most of that history. However, I use the rest of the book before making purchase decisions. I am amazed by how well the book keeps up with common communications. Of course, that could be because this is the Twelfth edition and the newer information had been crammed into it. If a thirteenth edition comes out there will be newer information however this edition will still have all the fundamentals and history will not have changed that much.
It is written for students and has an extensive biographical section. But I find it useful for anyone interested in purchasing or understanding today’s communication technology.
You will want to keep this and the updated versions for reference and history.