Reputation Management: The Key to Successful Public Relations and Corporate Communication

by John Doorley, Helio Fred Garcia

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website www.routledge.com/textbooks/doorley , featuring lecture materials for instructors and extensive learning resources for students and professionals.

Genres: Communication, Business

456 pages, Paperback

First published January 1, 2006

Reviews

[Daniela · Rating 5 out of 5]

100/10

Super helpful, easy to read and for sure a complete reliable source to understanding Corporate Communications from scratch. I totally recommend it.

[Emil Petersen · Rating 2 out of 5]

En bog jeg har læst i forbindelse med Summer University på CBS. (Jeg har faktisk læst den 2 gange, da jeg dumpede den oprindelige eksamen). Grundlæggende behandler den de forskellige ‘stakeholder relations’ en virksomhed skal pleje i sin kommunikation, fx investor relations, media relations, government relations, community relations, social media osv.