Goodreads helps you keep track of books you want to read.
Start by marking “Escape from the Ivory Tower: A Guide to Making Your Science Matter” as Want to Read:
Escape from the Ivory Tower: A Guide to Making Your Science Matter
Enlarge cover
Rate this book
Clear rating
Open Preview

Escape from the Ivory Tower: A Guide to Making Your Science Matter

by
3.81  ·  Rating details ·  86 Ratings  ·  19 Reviews
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own ...more
Paperback, 272 pages
Published August 13th 2010 by Island Press
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Escape from the Ivory Tower, please sign up.

Be the first to ask a question about Escape from the Ivory Tower

Community Reviews

(showing 1-30)
Rating details
Sort: Default
|
Filter
Marit
Dec 29, 2010 rated it really liked it
Baron's book is a sort of how-to guide on ways in which academic scientists (or scientists of any kind, mainly ones focused in biology) can break out of the "ivory tower" and get involved with making their science available, relevant, and understandable to The Public. The book is simply and logically organized, focusing on ways to reach paper journalists, radio, politicians, and new-media outlets. I highly recommend this books for other scientists, even non-biology oriented ones. All of the exam ...more
Patty
Oct 02, 2017 rated it really liked it
The blurb for this book promised a "practical and entertaining guide to communicating science" explaining "how to engage your audience and explain why a particular finding matters". I was hoping for tips on how to write and speak when communicating scientific information to people who are not themselves experts in the field. You know, advice for public lectures, wide-appeal books, magazine articles – things like that. Unfortunately it turns out the 'explaining' was quite literal; while I was exp ...more
Lis Carey
Aug 30, 2011 rated it really liked it
The research scientists do often needs to be communicated to policy makers, the media, and the general public in order to be useful. Unfortunately, the way that scientists learn to communicate with their peers is generally diametrically opposed to how they need to communicate with those outside the scientific world. This book is aimed at helping them speak more effectively to the non-scientists among us.

Scientists and non-scientists frequently experience frustration and annoyance when trying to
...more
Thomas Edmund
Oct 04, 2010 rated it it was amazing
For many science may rank slightly lower than jigsaw puzzling in the dull topics category, however few sectors have been so consistently dogged by controversy throughout human history.

The conflict is inevitably the same, while the specifics may vary: What scientific evidence shows us contracts what is commonly believed, and often wanted to be the truth, and resistance is felt through the concentrated oppositional effort of those in power (whether petrol companies, religious groups or governments
...more
Sophie
Oct 11, 2014 rated it really liked it
Shelves: non-fiction
As a public health scientist, I’m very much interested in the ability to translate my work into something that can help the general population. This book aims to teach scientists about science communication, and it does quite a good job at that. A few pages in and I’m already super impressed by this book because Donald Kennedy – former editor-in-chief of Science – wrote the foreword. The book is also full of tips-and-tricks boxes, pictures, and tables for those who want to skim through. I was al ...more
Danielle T
Jan 22, 2015 rated it it was amazing
Shelves: psychology, science
This was the required reading for Karen MacLeod's Z599 seminar at Oregon State "Making Your Science Matter: Communicating Science". It's not coincidental that the course and this book's subtitle are similar; both Nancy and Karen work for COMPASS, an organization dedicated to smoothing the relationships between scientists and the media (or really, just teaching scientists how to talk better to nonscientists). If you can't go to the seminar or attend a COMPASS workshop, this book covers much of th ...more
Angie
This book is a really great resource for scientists. It details various ways that scientists can share their knowledge in different environment, and the best ways for them to do so. Having a science background, I started the book on the defensive. The further I read, however, the more I was won over by the practical advice, no-nonsense tone, and plethora of concrete examples from real-life cases. This book helps scientists to translate their often highly technical and specialized knowledge into ...more
Roger
Feb 20, 2012 rated it really liked it
This is an excellent book on training scientists to communicate with the outside world. Nancy Barron, et.al., gives a no nonsense look into the media and how those of us who know almost nothing (good) about the media can benefit from using it. I am very impressed and will be talking to the scientists that I work with about it.

Escape From The Ivory Tower is an easy read. This should be expected as that is the point Barron tries to make through the book. Making science into something easy to expla
...more
Shane
Nancy Baron provides an excellent resource for those who wish to communicate their academic work to a broader audience. The first part (chapters 1 & 2) provides the rationale for broadening your audience. Part 2 (chapters 3-7) details the difference between academic thinking and the motivations of politicians, journalists, and the broader public. It is important to note that Nancy avoids the typical assumption that those outside of academic need to be taught how to think or lectured to. Inst ...more
Sherryn Adair
Apr 16, 2014 rated it it was amazing
Escape from the Ivory Tower is an excellent guide written for environmental scientists, relevant for all scientists who should and have to interact with the non-scientific community, and - most important - applicable to anyone who has to explain in lay terms what it is that they do, why they do it and why it is important to anyone else. Ms. Baron's engaging, encouraging and optimistic guide to making what matters to scientists matter to the audience beyond academia or the lab is critical to maki ...more
Sam Anderson
Aug 13, 2015 rated it really liked it
Back when I thought I might still become a research-heavy academic, I picked this up to learn how to do more with that research, and this book delivered! Baron does a great job of breaking down all the different professional interactions you might have with TV, radio, and newspaper journalists. What do they want from you? What should you be aware of during an interview, to get your message across and to be easy to work with? She includes first person passages from journalists and outspoken scien ...more
Christina
Jan 14, 2017 rated it it was amazing
Shelves: work-related
Can I just assign this book to every scientist even remotely interested in doing outreach work? Because dang, is it ever helpful. And also not afraid to tell people that sometimes, they should maybe leave the outreach to others, which is a nice change from many other guides to science communication. Some people just aren't good at talking to people, and that's ok. But people who want to try shouldn't be afraid to, and that's where this book could really be helpful.
Simone
Apr 14, 2016 rated it really liked it
Absolutely super helpful for anyone in science! This book gives a nice overview of how and why scientist should get out of the ivory tower or bubble that they are normally in and start communicating to the general public, journalists and policy makers. Only thing that might be more helpful than this book is attending the workshop on which it is based, but this is a nice introduction for sure ;)
Maggie Hesseling
Nov 18, 2013 rated it it was amazing
Shelves: non-fiction
A great book on how to use the media. I found it especially enlightening considering my masters degree and immediately reccomended it to fellow students. Not only does it show how scientists communicate poorly, but it also indicates how they can improve. Conveying information can be challanging, but Baron makes it easy to pinpoint the issues and deal with them.
Michelle
Feb 19, 2011 rated it really liked it  ·  review of another edition
This book has lots of good ideas and tips for conveying science to the public or journalists or other media. It was also a very enjoyable read overall.
Babak
Jan 02, 2015 rated it really liked it  ·  review of another edition
Highly recommended book for researchers. It contains a lot of information and new ideas on how to disseminate beyond the research journal. Good stories and interviews with scientists. Must read.
Ben
Sep 20, 2013 rated it really liked it
I'm starting to browse around for post-graduation options, and I'm not sure I want to stay in academia. I've got a lot to think about...
Sherri Anderson
Jan 26, 2013 rated it liked it
This was a dry read but contained a lot of information to help me in my work.
Perrie
Mar 23, 2011 rated it it was amazing  ·  review of another edition
An EXCELLENT book. It is basically a how-to guide to dealing with the media, communicating effectively with non-scientists, promoting papers and getting involved in the political fray.
Erika Scheibe
rated it it was ok
Oct 14, 2017
Lori
rated it liked it
Dec 18, 2017
Michael Malick
rated it really liked it
Dec 15, 2015
Tyler
rated it really liked it
Jul 26, 2015
Amanda
rated it really liked it
Oct 04, 2014
Lee Schneider
rated it really liked it
Jul 26, 2014
Ben
rated it really liked it
Jul 31, 2012
Christine
rated it really liked it
Aug 27, 2012
Lauren Rose
rated it liked it
Jun 03, 2018
Jen Costanza
rated it really liked it
Feb 13, 2011
Elizabeth Madin
rated it really liked it
Mar 16, 2018
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Nonfiction Deals

  • A Guide to the Present Moment
    $7.99 $2.99
  • Hunting Eichmann: How a Band of Survivors and a Young Spy Agency Chased Down the World's Most Notorious Nazi
    $9.99 $2.99
  • The Breaks of the Game
    $11.99 $2.99
  • Soul Keeping: Caring For the Most Important Part of You
    $9.99 $1.99
  • How Soccer Explains the World: An Unlikely Theory of Globalization
    $8.24 $1.99
  • Dry
    $9.99 $3.99
  • Animal Liberation: The Definitive Classic of the Animal Movement
    $17.99 $1.99
  • The Measure of a Man
    $8.74 $1.99
  • Recovery: Freedom from Our Addictions
    $13.99 $2.99
  • 100 Days of Real Food: How We Did It, What We Learned, and 100 Easy, Wholesome Recipes Your Family Will Love
    $8.99 $1.99
  • Things No One Will Tell Fat Girls: A Handbook for Unapologetic Living
    $9.99 $2.99
  • Whipping Girl: A Transsexual Woman on Sexism and the Scapegoating of Femininity
    $13.99 $2.99
  • Best Friends: The True Story of the World's Most Beloved Animal Sanctuary
    $14.99 $1.99
  • Let. It. Go.: How to Stop Running the Show and Start Walking in Faith
    $4.99 $1.99
  • Still: Notes on a Mid-Faith Crisis
    $9.24 $1.99
  • The Earth Shall Weep: A History of Native America
    $17.99 $1.99
  • Crown of Blood: The Deadly Inheritance of Lady Jane Grey
    $17.48 $1.99
  • The Story of Sushi: An Unlikely Saga of Raw Fish and Rice
    $12.49 $1.99
  • The Noticer Returns: Sometimes You Find Perspective, and Sometimes Perspective Finds You
    $9.99 $2.99
  • Scar Tissue
    $11.99 $2.99
  • Running with Scissors
    $9.99 $3.99
  • The Black Hole War: My Battle with Stephen Hawking to Make the World Safe for Quantum Mechanics
    $9.99 $2.99
  • Notes on a Banana: A Memoir of Food, Love and Manic Depression
    $11.99 $1.99
  • Lunch in Paris: A Love Story, with Recipes
    $9.99 $2.99
  • And the Band Played On: Politics, People, and the AIDS Epidemic
    $9.99 $2.99
  • The Vegetable Butcher: How to Select, Prep, Slice, Dice, and Masterfully Cook Vegetables from Artichokes to Zucchini
    $22.95 $1.99
  • Facing Your Giants: The God Who Made a Miracle Out of David Stands Ready to Make One Out of You
    $9.99 $2.99
  • Fat Girl Walking: Sex, Food, Love, and Being Comfortable in Your Skin...Every Inch of It
    $8.99 $1.99
  • The Egg and I
    $9.99 $1.99
  • The Secrets of Happy Families: Improve Your Mornings, Rethink Family Dinner, Fight Smarter, Go Out and Play, and Much More
    $12.74 $1.99
  • Just Another Kid
    $7.99 $1.99
  • The Second World War
    $12.99 $3.99
  • Dewey: The Small-Town Library Cat Who Touched the World
    $9.99 $1.99
  • The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids
    $11.24 $1.99
  • I Am Not Myself These Days (P.S.)
    $13.24 $1.99
  • In the Beginning...Was the Command Line
    $9.49 $1.99
  • The Tibetan Book of Living and Dying
    $11.99 $1.99
  • The Toltec Art of Life and Death
    $11.49 $1.99
  • Put Your Dream to the Test: 10 Questions to Help You See It and Seize It
    $9.49 $2.99
  • The Diva Rules: Ditch the Drama, Find Your Strength, and Sparkle Your Way to the Top
    $17.99 $2.99
  • A Brief History of Time
    $9.99 $2.99
  • The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
    $9.99 $1.99
  • All My Road Before Me: The Diary of C. S. Lewis, 1922-1927
    $10.99 $1.99
  • The Penguin Lessons
    $12.99 $1.99
  • What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive
    $12.99 $1.99
  • The Unabridged Journals of Sylvia Plath
    $10.99 $2.99
  • Meet Me in the Bathroom: Rebirth and Rock and Roll in New York City 2001-2011
    $12.99 $2.99
  • What We Talk About When We Talk About God
    $11.49 $2.99
  • Running with the Kenyans: Passion, Adventure, and the Secrets of the Fastest People on Earth
    $4.99 $1.99
  • Pilgrim's Wilderness: A True Story of Faith and Madness on the Alaska Frontier
    $11.99 $1.99
  • Seabiscuit: An American Legend
    $12.99 $1.99
  • Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town
    $9.99 $2.99
  • Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
    $12.99 $1.99
  • Jesus and the Jewish Roots of the Eucharist: Unlocking the Secrets of the Last Supper
    $11.99 $1.99
  • The Power Of Habit: Why We Do What We Do In Life And Business
    $12.99 $2.99
  • The Storm of War: A New History of the Second World War
    $10.99 $1.99
  • The Apache Wars: The Hunt for Geronimo, the Apache Kid, and the Captive Boy Who Started theLongest War in American History
    $12.99 $1.99
  • Creativity: Flow and the Psychology of Discovery and Invention
    $10.49 $1.99
  • Darkness Visible: A Memoir of Madness
    $17.99 $1.99
  • French Kids Eat Everything: How Our Family Moved to France, Cured Picky Eating, Banned Snacking, and Discovered 10 Simple Rules for Raising Happy, Healthy Eaters
    $12.49 $2.99
  • When the Game Was Ours
    $9.99 $2.99
  • Tomorrowland: Our Staggering Journey from Science Fiction to Science Fact
    $5.99 $1.99
  • The Art of Power
    $13.99 $1.99
  • Through My Eyes
    $8.74 $1.99
  • Romantic Outlaws: The Extraordinary Lives of Mary Wollstonecraft and Her Daughter Mary Shelley
    $13.99 $1.99
  • A Brief History of Everything
    $14.99 $2.99
  • The Invitation
    $12.24 $2.99
  • The World's Religions, Revised and Updated (Plus)
    $8.74 $1.99
  • Leonardo's Notebooks
    $11.99 $2.99
  • An American Childhood
    $10.74 $1.99
  • Making Toast
    $9.99 $1.99
  • Under the Black Flag: The Romance and the Reality of Life Among the Pirates
    $14.99 $1.99
  • Those Guys Have All the Fun: Inside the World of ESPN
    $11.99 $2.99
  • 2,000 to 10,000: How to Write Faster, Write Better, and Write More of What You Love
    $2.99 $1.49
  • Leaving Church: A Memoir of Faith
    $10.99 $1.99
  • Eating on the Wild Side: The Missing Link to Optimum Health
    $9.99 $2.99
  • Love, Ellen: A Mother/Daughter Journey
    $10.24 $1.99
  • Secret Historian: The Life and Times of Samuel Steward, Professor, Tattoo Artist, and Sexual Renegade
    $9.99 $3.99
  • Thinkertoys: A Handbook of Creative-Thinking Techniques
    $11.99 $1.99
  • Saving Alex: When I Was Fifteen I Told My Mormon Parents I Was Gay, and That's When My Nightmare Began
    $9.49 $1.99
  • Walden on Wheels: On the Open Road from Debt to Freedom
    $5.99 $1.99
  • Clapton: The Autobiography
    $11.99 $1.99
“Stepping outside your comfort zone to reach out can have tremendous payoffs. Whether you are building your network of media contacts, writing an opinion piece for a newspaper or blog, arranging a meeting with your local Congressman, or engaged in a media blitz around your latest paper, you'll generate ripples that can lead to surprising and gratifying results.” 0 likes
“When scientists ask whether they should blog, they are sometimes paralyzed: "Will I be wasting my time? Narcissistically navel-gazing? What might people say?" It is probably healthy to consider these questions when your reputation is on the line. On the other hand, the safest route is rarely a useful path for anyone who wants to make a difference. When it comes to blogging, researchers should balance skepticism with a clear-eyed assessment of the power and possibilities.” 0 likes
More quotes…