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The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity

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Take charge of your financial future and improve your overall well being In today's unpredictable economy, the best way to ensure financial security is to build your own business. You can neither count on nor control your employer's success, but you can depend on your own creativity and solid work ethic to achieve prosperity. The Affluent Entrepreneur empowers you to identify your innermost marketable passion, and then turn that passion into your profession by becoming a successful business, regardless of your background, experience, or level of education. If you're tired of depending on others for your success and well being, The Affluent Entrepreneur gives you the edge you need to launch and grow your own business and create your own long-term financial freedom and security.

272 pages, Hardcover

First published December 20, 2010

9 people want to read

About the author

Patrick Snow

25 books3 followers

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Profile Image for Margot Note.
Author 11 books61 followers
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February 22, 2017
"Your biggest obstacle isn't another company or entrepreneur, but you. Your mind can help or hurt you, depending on how you've programmed it. Rather than focusing on doubts, you must learn to believe and trust in yourself" (43-44).

"Here's the Sales Success Formula I suggest you use:
Trust (T) + Respect (R) + Need (N)+ Ask (A) = Money ($)" (44).

"Prospect a minimum of four hours a day. Entrepreneurs can lose focus on their most important task: selling. Prospect four hours per day, and you'll bring in the revenue needed to thrive while you've also doing new product development" (46).

"Utilize the rule of seven. Studies show on average that it takes seven bits of communication between buyer and seller before a sale occurs. In today's ultracompetitive environment, the 'one-call sales close' no longer works. You have to develop trust, respect, and need, which result from spending time with your prospect. After five or six communications, ask your prospect to become your client, and you'll have a high rate of success" (46).

"Successful businesses always take longer and cost more than planned. It may take three times longer and cost three times more than you budgeted to make your business a success. Keep this in mind when allocating funds" (47).

"If Not You, Then Who?
If Not This, Then What?
If Not Now, Then When?" (62).
Profile Image for Jeremie Averous.
Author 20 books2 followers
January 15, 2012
The Affluent Entrepreneur is a good book about how to change one's life and career to achieve one's goals. It builds on the particular experience of the author and gives some good stories and ideas. It is definitely a good introductory book about the topic of changing one's life.
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