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The Little League That Could: A History of the American Football League

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Wearing borrowed uniforms, practicing on obscure college campuses, and led by a former Marine Corps W.W. II fighter ace as commissioner, the American Football League (AFL) debuted in the Fall of 1960 to challenge the monopoly of the well-established National Football League. Within ten years it had won two Super Bowls and had forced a merger with its rival, splitting the NFL into the National and American Football Conferences. This colorful history of the AFL and its unforgettable cast of characters, from Billy Cannon to Joe Namath to its "Foolish Club" of team owners, arrives on the 50th anniversary of the AFL's first season to recount the startling success of an upstart league that prevailed against long odds.

232 pages, Hardcover

First published September 16, 2010

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Ken Rappoport

90 books3 followers
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Displaying 1 - 3 of 3 reviews
Profile Image for Doug Cornelius.
Author 2 books31 followers
December 17, 2014
My house is a football house, but mostly an AFC football house. I’m a long time Patriots fan and Mrs. Doug bleeds KC Chiefs red. With a little knowledge of football history you would know that the AFC is comprised mostly of the teams from upstart American Football League that started playing in the 1960s.

Ken Rappoport weaves stories told by the players, owners, and coaches from the days of the American Football League in The Little League That Could: A History of the American Football League

It all began when Lamar Hunt watched the 1958 NFL title game between the New York Giants and the Baltimore Colts. He envisioned that football was the best sport for television and that it would become big because of television.

He wanted in.

He tried convincing the NFL to grant him an expansion franchise. He tried buying the Cardinals (then located in Chicago). Neither route to NFL ownership worked.

Unable to get in, he decided to start his own league. He first teamed up with Bud Adams who he had met while Adams while also trying, unsuccessfully, to buy the Cardinals. The other big money owner was Barron Hilton, scion of the hotel family (and eventually grandfather to Paris). Those three brought along five other franchises, including the underfunded Billy Sullivan and my beloved Boston Patriots.

I was expecting the book to be an encyclopedia retelling of the history of the AFL. It’s not. It’s told by the participants in the league. I had the feeling that I was sitting in a bar with these great personalities telling me their stories of glory. Rappoport does a great job capturing those stories and weaving them together into a coherent narrative.

The AFL survived the battle with the NFL because it was putting good football on the field and on television. They were successfully recruiting players away and driving up the cost of player contracts. The NFL underestimated the AFL and let quality players go to the little league, assuming it would collapse and the players would come back to the NFL. After initially underestimating the AFL, the NFL owners gave up the battle and agreed to merge the leagues.

The book is a great combination of the business side of the game and the playing side of the game. There are some great stories in the book. If you’re a football fan or a sports history buff you will enjoy reading this book.

The publisher was kind enough to send me a copy of the book to review.
Profile Image for Chris Calogero.
33 reviews1 follower
April 20, 2017
The AFL is so dang interesting that it would be hard to write a back that wasn't the same. That being said this book doesn't share the history and thrills of AFL football in a cohesive way. It feels like the author couldn't quite figure out the best narrative ways to combine all of his information and therefore he repeats himself a lot and also has a few sections that are little self contained stories not woven into the history. Solid if you want to read about the old AFL but left me wanting something more definitive.
Displaying 1 - 3 of 3 reviews