Visual Selling: Capture the Eye and the Customer Will Follow

by Paul LeRoux, Margaret A. Corwin

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations

272 pages, Hardcover

First published April 20, 2007

Reviews

[Wm. A. · Rating 4 out of 5]

The shift from a text generated presentation to a visual one truly makes sense. A picture is remembered like a face. You may not remember the name but you know how to connect the dots. I had the opportunity to attend the author's workshop and it left me with a wealth of knowledge and techniques to use in the future. It was a enthusiastic read and I look forward to benefitting from this teaching.