Choosing Color for Logos & Packaging: Solutions for 2D and 3D Designs

by Sarah Meyer, John Drew

Veteran history author Alan Axelrod brings investigative skills as well as a historian’s eye to bear on eighteen largely forgotten but fateful conflicts. Each chapter carefully delineates the context of the war in question—the origins of the dispute, the motivations of the opposing forces—and incorporates vivid and arresting accounts of pivotal battles, clearly explaining each side’s maneuvers and tactics, while capturing the chaos and carnage of warfare.

Fascinating details bring the conflicts to the blue war paint with which ancient Britons daubed themselves to terrorize their Roman enemies, the seemingly innocuous request that sparked the Peasants’ War in sixteenth-century Germany, the uncompromising code of honor followed by Japanese samurai. And legendary, little-understood figures are fleshed Russian Czar Ivan the Terrible; German Chancellor Otto von Bismarck; the English spy known as Lawrence of Arabia.

Filled with more than 75 archival maps, illustrations, and paintings from around the world. An in-depth and gripping read for people who want to know more about important historical events.

224 pages, Paperback

First published February 1, 2010

Reviews

[Sebah Al-Ali · Rating 2 out of 5]

تعلمت:

- اللون الواحد ممكن يكون له ارتباطات مختلفة اعتمادا على السياق و على نوع الخط المستخدم أيضا.

- إحدى العوامل التي تحدد جودة الشعار هي الدقة التي يكون عليها حين يصغر لمقياس نصف إنش. إن حافظ على جودته و على علاماته الفارقة، فهو جيد.

- حين تتعدد الألوان، كلما كانت أبسط، كانت أفضل.

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اقتبست:

"The dynamics of particular color use, in print-based, motion, and interactive graphics, are intrinsic to successful graphic design."

**

"Color sells product."

**

"An overly complicated mark leads to ambiguity, confusion, and an overall lack of interest. There are exceptions to this rule, however."

**

"Just because a mark has multiple color use does not mean it is good."