I really enjoyed “Self-Promotion For The Creative Person: Get The Word Out About Who You Are And What You Do” by Lee Silber. The book contains a wealth of information on promoting yourself. Even if some of the strategies don't fit you or your business, there are so many that undoubtedly there will be suggestions here that will help you promote yourself to a higher level.
I read the book through once, and now will go back and cherry pick ideas that I can implement for self-promotion. It's a book I expect to look to again and again for ideas and suggestions. The book also contains a healthy dose of inspiration. The stories about people who have promoted themselves are very motivating. So besides the practical advice, you can turn to this book to motivate you to do more too.
The book is a little older, so the the chapter on Internet marketing is the weakest. There are much better resources out there on Internet marketing. I almost gave the book 4 stars because of this, but then decided that the rest of the information, and the inspiration factor, made this book a 5 star book for me. I know I'll be looking to it time and time again.
One of the things I do like a lot is the overriding theme of persistence and working your butt off to achieve your goals. The book shows you that if you want to succeed at self-promotion, you must work, and you must work hard.
Bottom line: If you are in a business where you need to promote yourself, this book has a lot of great ideas and motivating stories to help you achieve the promotion you want.