For undergraduate and graduate courses in International Business. This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world has changed and so has the book.
For information on business from a global perspective, this book covers the topic effectively. I enjoy the Pro and Con arguments that provide perspective for both sides of relevant topics. There are some semantics issues but they are minor. The graphics present relevant information effectively. Overall good textbook.
Read this book as part of my MBA program. It covers "Comparative environmental frameworks, theories and institutions, the world financial environment, global strategy, structure and implementation, and managing international relations."