MBA: Management by Auerbach : Management Tips from the Leader of One of America's Most Successful Organizations [May 01, 1994] Auerbach, Red and Dooley, Ken
Most winning American coach Arnold Auerbach, known as Red, of all time led the Celtics of Boston to eight championships of national basketball association in a row between 1959 and 1966 and a ninth and oversaw teams that added seven more as an executive for most of the next forty years.