I think young kids will think it's funny. There are a number of jokes/puns I don't think they will get--Famous Bears in History: William Shakesbear, Ludwig Van Bearthoven, Yogi Beara, Mihkhail Bearishnikov, Luciano Bearvarotti. The adult reading this will chuckle. There are plenty kids will get: (my favorite) Knock Knock, Who's there? Alaska Bear who? Alaska Bear, but he may not answer. That one tickles my punny bone....