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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning
The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales ...more
Paperback, 386 pages
Published April 20th 2005 by Business Plus
(first published March 1987)
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This is the second HM book I've read this year based on some sales training we're doing at nazori. This book is (from what I gather) for developing green sheets which I'm excited to start putting together. The only thing I'll say about this book is there is a lot of content in here that's also in the Strategic Selling book. It's fine, as I know the books need to stand alone.