The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments

by Robert H. Bloom

The New Experts Delivers a Practical Strategy for Recruiting & Retaining Today's Seller-Agnostic Customers. Who are these ''new experts''? A generation of ruthless customers empowered by three lethal instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them--at their 4 Decisive Moments during the purchase

Genres: Business

145 pages, Hardcover

First published September 1, 2010

Reviews

[Luke Smith · Rating 3 out of 5]

A timely reminder in a rapidly changing world that engagement with customers is paramount to retaining them. Bloom reminds you the crucial steps to thinking like a buyer and focuses more on customer service in a world savvy to old school closing techniques. Not essential reading but has some helpful reminders and doesn't outstay its welcome

[Ally · Rating 4 out of 5]

Very informative for those looking to improve customer relations and grow as a business.