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Technology Ventures: From Idea to Enterprise

(Mcgraw-Hill Series in Mechanical Engineering)

3.75  ·  Rating details ·  55 ratings  ·  5 reviews
'Technology Ventures' provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. ...more
Hardcover, 680 pages
Published January 1st 2010 by McGraw-Hill Science/Engineering/Math
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Julian Dunn
Had to read this for class. Not totally worthless -- there are some practical chapters on intellectual property law and venture funding. But the rest of it is the driest possible way to describe something that should be fun, which is starting a new venture. It'd be like learning to windsurf by reading Windsurfing, one in the McGraw-Hill Series in Civil Engineering which would contain flowcharts about surfing, diagrams showing the physical forces involved in windsurfing, and the most boring prose ...more
Jan 02, 2021 rated it it was amazing
Super knjiga, fokusirana na tehnološke start-upove, objašnjava na koji način se visokotehnološki proizvod plasira na tržište. Izvrstan priručnik za uvod u poduzetništvo sa svim osnovnim definicijama. Moguće je dobiti uvod u izradu poslovnog plana i načina na koji tvrtke zarađuju.
must read book from Stanford. Not too long, not too short. Great set of videos for every chapter
Dec 23, 2015 added it
Good book to right an acceptable business plan. We used the structure which the book introduced for the BP. This book and "The new business road test" would be a good match for an entrepreneur. ...more
David Mayes
Apr 18, 2014 rated it really liked it
Shelves: textbook
Excellent book but I could debate some of the organization of the textbook. Also, way too expensive to become a best seller.
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