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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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Paperback, 224 pages
Published
January 18th 1993
by Mariner Books
(first published January 1st 1993)
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If you have to read a marketing book, this one at least tries to be entertaining. It's easy to read, not dense and dull like the other two on my "to read" list. It's got short, succinct chapters. It's full of examples which may or may not pertain to your business. But it's got some decent ideas (most of which are common sense) to get you thinking in the right direction.
The biggest problem of this book is that it's SEVERELY dated. Lots of pushing telemarketing and little to no internet/email/soci ...more
The biggest problem of this book is that it's SEVERELY dated. Lots of pushing telemarketing and little to no internet/email/soci ...more
Reading this in 2018, there are sentences in this book that give away its age. For example, he predicts the CD ROM to take off and get big. LOL! The rules are probably timeless, just apply them to the technology we use today :-) Most principles are common-sense and basic, but it is helpful that they are compiled in an easy to find way. While reading, I thought of businesses that I regularly buy stuff from and easily saw how several of the golden rules were successfully at work.
aye.... I need to write a book, apparently you can write anything and get published
The gospel for small business!
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