The Tourism Development Handbook: A Practical Approach to Planning and Marketing

by Kerry Godfrey Jackie Clarke, Jackie Clarke

Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

240 pages, Paperback

First published January 1, 2000

Reviews

[Valerie Balkwill · Rating 5 out of 5]

Textbook: only for those who have an interest in learning more about the business aspect of tourism, but highly informative and accessibly written.