This Is Pr: The Realities of Public Relations

by Doug Newsom, Alan Scott, Judy Turk

In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.

650 pages, Hardcover

First published January 1, 1976