Guru Guide to Entrepreneurship

by Joseph H. Boyett, Jimmie T. Boyett

What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet:

Genres: Entrepreneurship

388 pages, Paperback

First published November 20, 2000

Reviews

[Ben Linders · Rating 3 out of 5]

The book presents a collection of opinions from experts about marketing. It discusses what works, and what not, and why. Interesting and helpfull, provides lot's of ideas to improve your marketing.

[Shirin Abdel Rahman · Rating 4 out of 5]

ميزة الكتاب أنه يتحدث عن موضوعات تسويقية متعددة مثل خدمة العملاء و الحفاظ على ولائهم، إثر الانترنت على السلوك الشرائى و مواقع التواصل الاجتماعى و اخيرا ال Buzz marketing.
موضوعات الكتاب من أكثر من كتاب لمؤلفين مشهورين و لهم بصمة فى التسويق مثل جاى كواساكى و سيث جودين.
أنصح بقراءته و بشدة لمن يرغب فى التعرف على موضوعات تسويقية متعددة و لاكثر من كاتب

[Abier Mohammed · Rating 5 out of 5]

قرأت هالكتاب المترجم للغه العربيه .. يعتبر دليل لأبرز الخبراء في علم وفن التسويق

الكتاب رائع .. إستفدت منه في مجال دراستي لقسم التسويق .. وأنصح فيه طبعاً