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Polling Matters: Why Leaders Must Listen to the Wisdom of the People
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
- GenresPolitics
320 pages, Hardcover
First published July 30, 2004
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