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Winning Decisions: Getting It Right the First Time
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Winning Decisions: Getting It Right the First Time

3.61  ·  Rating details ·  183 ratings  ·  9 reviews
Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ...more
Hardcover, 352 pages
Published December 26th 2001 by Crown Business
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Aug 20, 2014 rated it liked it
Shelves: decision-making
Introduction: Decision-Making in the Real World. Ch. 1. Setting the Course -- Phase I. Decision-Framing. Ch. 2. The Power of Frames. Ch. 3. Creating Winning Frames. Interlude A: Improving Your Options -- Phase II. Gathering Intelligence. Ch. 4. Avoiding Distortion and Bias. Ch. 5. Intelligence in the Face of Uncertainty. Interlude B: Technologies for Aiding Decisions -- Phase III. Coming to Conclusions. Ch. 6. Choosing: A Pyramid of Approaches. Ch. 7. Managing Group Decisions. Interlude C: Imple ...more
Quốc Khánh
Jun 21, 2018 rated it it was amazing
The core idea of the book is: To make winning decisions in uncertainties, You have to make decision from multi-perspectives .
Make decision is a process from making choices from multi-perspectives, gathering focused-data informations without any confirmation bias or vague intitution, Come into conclusion with a detailed alalysis & weighing many criteria from many views with no emotional preference. And don't forget to review from your experience to grasp the context of your exp, and to improve yo
May 09, 2013 rated it really liked it
A good read. Many of the things in this book I already knew and use but interestingly - not all in or from business. Some of the ideas I actually knew and exercised in the area of sports coaching. So if nothing else it connected some knowledge that I had in two very different (but still goal-oriented) areas. Plus I learned a thing or two new as well. I think for those who haven't spent a lot of time in the study of decision theory and coupled that with real world experience can learn even more. ...more
Jul 10, 2015 rated it liked it
What's nice about this book is that it provides tools, frameworks, and plans that are flexible and open to change. It's not overly prescriptive but still provides a useful structure to begin any decision process. I suspect that this book works best in conjunction with Russo's previous effort since decision biases aren't explained in great detail, but it still works well as a solid first step. Some of the quotes and examples haven't aged well either, but I would generally recommend this as a usef ...more
Moshe Zadka
Feb 08, 2013 rated it really liked it
Making decisions correctly is hard. Humans are biased and built badly to do so. This book is a pretty good manual on how to make good decisions. It talks about how to take uncertainty into account, and how to avoid many other pitfalls. I'm not sure, though, it lives up to its promise of solving every hurdle in the path of good decision making.
Aug 31, 2010 rated it did not like it
Required reading for a class this past semester. I thought it was a complete waste of time and money. A rehash of things that I already knew. Plus, the book had a quote from Jeff Skilling of Enron fame that was used as an example of good decision making. Any book that uses Jeff Skilling as an example of good decision making should be burned.
Dec 18, 2015 rated it liked it
Shelves: business
I very much enjoyed the authors' previous book. It's a book I give all my employees. This one is not as good. The first third and last 10 only score a 2.5 from me. The chapters on framing just don't do it for me. The middle 40% is very good and gets a 4.5, so I rate the book a 3.5 or so.
Alex Yost
Aug 04, 2011 rated it it was amazing
Super book. Has affected the way I work.
Oct 23, 2009 rated it liked it
Decision making is important in real world, so far I need to read this book to help me to make a good decision. It's still on progress. I am reading it now.
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Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision proce ...more

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