Zero-Resistance Selling: Achieve Extraordinary Sales Results Using the World Renowned Techniques of Psycho-Cybernetics

by Maxwell Maltz

Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.

Genres: Business, Psychology, Personal Development, Communication, Nonfiction

208 pages, Paperback

First published November 1, 1998

About the author

Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics, which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life.

Reviews

[Stanley]

Great book. Straight to the point. Can be applied to almost any industry. Theme was consistent throughout book.

Can be applied to almost any industry. Theme was consistent throughout book. Easy read and easily understood. Highly recommend read

[Maximus]

Builds on the „Self Image Psychology“ according to which our actions/ limits/ beliefs etc. Makes a lot of sense if one looks at the lives we live, the personalities we choose and the actions we take according to these. Might be on of the few personal development books I really like and see more than a mere „short-term motivation speech“ in.

[Don Sevcik]

The book follows in the footsteps of Psycho Cybernetics, with a focus towards salesmanship and sales psychology. The sales psychology focuses within yourself. Visualize your day, your interactions, and your outcomes in positive, successful steps.

[Seemy]

This book combined 2 of my favourite subjects — selling and self development. Because really both are as importance as each other when it comes to levelling your life up. The confidence and ability in yourself is just the same you need and vice versa in the approach of selling your product or derives. This is why marketing is a great passion of mine.Boyh go hand in hand and share principles - the belief in yourself or whatever you sell. Mastering this helps both 😀

To Our Continued Success!
Seemy
Waseem.tv/Blog

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[Tweedle Dumb]

Much better than other sales books I’ve read. Very applicable to anyone in any situation. Written well and has good strategies. You can tell that this book was written sometime ago. It’s surprisingly empowering for the person rating it.

[Farhan Safi Revo Realty]

Extension of Psycho-Cybernetics but not as good as the original book

[Hayley]

First of all, this book is somewhat dated, which makes sense when you know that the main author is deceased. His ideas can seem hokey at times, but I think that overall the book has some good tips for sales pros, especially in relation to call reluctance and what to do at appointments. The title can seem a little misleading; the "zero resistance" seems to refer more to the salesperson's frame of mind than the prospect's.

[Pascal Wagner]

Here you need to pick and choose which chapters are applicable to you and what you can readily implement.
Good read after reading Psyco-cybernetics. Gave great applicable information on how to reprogram my brain about sales!

[James]

Worth the time to keep an open mind and explore the principles discussed.