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Marketing Communications: An Integrated Approach

P.R. Smith, Jonathan Taylor

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* Brand new edition of a best-selling textbook

672 pages, Paperback

First published July 28, 2004
3 people are currently reading
17 people want to read

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P.R. Smith

15 books3 followers

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Amir Jabbari
164 reviews5 followers
September 4, 2021
The book covers a wide variety of topics on marketing ranging from consumer behavior to CRM and marketing communication principles.
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