Technology at the Margins: How IT Meets the Needs of Emerging Markets

by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

192 pages, Hardcover

First published December 15, 2010

Reviews

[Marc · Rating 5 out of 5]

Well written book about the role of technology (specifically SmartPhones) in improving life in undeveloped areas. Focus is on Health, Education, and Financne.