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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

3.44  ·  Rating details ·  16 Ratings  ·  3 Reviews
How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually ...more
Paperback, 177 pages
Published April 30th 2010 by IBM Press (first published April 9th 2010)
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Anabelle Bernard Fournier
Aug 30, 2011 rated it really liked it
In my quest to teach myself SEO and web copywriting, the first book I acquired was Audience, Relevance and Search: Targeting Web Audiences with Relevant Content by James Matthewson, Frank Donatone and Cynthia Fishel.

The description and reviews on Amazon promised a book that would help write better targeted web content. In this matter, I was a bit disappointed. The book is more SEO-focused than writing-focused. However, the basic principles it lays out can help build a solid foundation for better
...more
Kevin Buckley
Mar 21, 2013 rated it it was amazing
Shelves: on-kindle
I thoroughly enjoyed this book, although it may have been more SEO based than I originally thought from Amazon -

If I find 75% or more of these type of books full of value, I give it 5 stars -

I may change that if I find more upper echelon books, but for now, this is in the top 10-15% of books in this and similar genres that I have read.
Ciprian Rusen
Jul 12, 2011 rated it liked it
A bit too theoretical and less actionable than I expected. Doesn't compare in actionability and insights with Web Analytics 2.0.
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