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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

3.87  ·  Rating details ·  402 ratings  ·  37 reviews
Creative genius and bestselling author Edward de Bono adds to his landmark concept of lateral thinking nearly 20 years of extensive experience and research on ways to enhance creativity--ideas that will take the creative and business world by storm.
Hardcover, 338 pages
Published May 1st 1992 by HarperBusiness (first published 1992)
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Jul 11, 2015 rated it liked it  ·  review of another edition
The content of the book is pure gold, but the way it is conveyed is utterly dull and boring. Had to make my self read it. If only there were more practical and goto shortened version of the work.
Pavel Annenkov
Sep 15, 2020 rated it really liked it  ·  review of another edition
Эдвард де Боно собрал в одном месте все свои концепции и инструменты творческого мышления. Эта книга одновременно и справочник и руководство пользователя. В целом, другие книги де Боно можно не читать, так как здесь есть все его главные подходы: "Метод шести шляп", "Творческая пауза", "Фокусирование" и другие.

К концу книги автор меня убедил, что современная компания не может обойтись без применения методов креативности, если она хочет оставаться успешной и держать лидирующие позиции
Ana Enriques
Nov 16, 2020 rated it really liked it  ·  review of another edition
El tema del pensamiento lateral es muy interesante. Hace tiempo que sentía curiosidad por conocer mejor de qué se trataba. Este libro ofrece una excelente explicación sobre el concepto de pensamiento lateral, su importancia en distintas áreas y las principales técnicas para ejercitarlo de forma deliberada y sistemática. El estilo del autor es ameno y solo se vuelve un poco tediosa la lectura cuando se ejemplifican de forma muy minuciosa las distintas técnicas y su aplicación a diversos contextos ...more
Ahmad Sardar
May 23, 2017 rated it it was amazing  ·  review of another edition
Few books have a potential to take your ability to the next level and Serious Creativity is one of them. Complete guide for creating and implementing new ideas. Ground Breaking stuff
Christopher Moore
Mar 15, 2017 rated it it was amazing  ·  review of another edition
Shelves: philosophy
If you wonder about you can become more creative, this book will be of assistance.
de Bono takes you the process and teaches you how the brain works, and how you can work your brain to become more creative.
Filip De
Aug 29, 2016 rated it it was amazing  ·  review of another edition
Shelves: knowledge
This book helped me to convince myself that creativity resides in everybody and that everybody can make use of their creative talent. I hope to be able to use this knowledge in my personal and in my working life.
Micheal Mckay
Good material, but needed to be more succinct. The summary and appendixes capture the most relevant content; if you’re short for time, you can get the gist.
Lina Aljamal
Dec 11, 2020 rated it really liked it  ·  review of another edition

" إن أبسط وصف للتفكير الخلاق يكمن في مقولة أنك لا تستطيع أن تحصل على حفرة جديدة طالما أنك تحفر في نفس المكان ولكن على عمق أكبر "
الكتاب جميل ومميز وهو وصفة لكل شخص يبحث عن الإبداع ،،، و يمكن استخدام عملية التفكير الإبداعي بالشركات وبالمدارس وغيرها من المجالات المختلفة فهو طريقة للتفكير و حل المشكلات وطرح أفكار جديدة ،،، طريقة الطرح بالكتاب و المواضيع التي تم التطرق لها تشمل جوانب التفكير الإبداعي وتغطيها .
ولكن تبقى دائمًا معيقات الإبداع الخارجية هي التي تقف بوجه الأشخاص المبدعين والتي لا يمكن ال
Cristian China birta
Bună cartea asta ”Creativitatea serioasă”, bună rău!

Pentru că, practic, îmi dă apă la moară. Pentru că eu zic de multă vreme că pur și simplu nu doar artiștii pot fi creativi (bine, unii spun că oricum în fiecare dintre noi zace un mare artist…), ci și oamenii care lucrează în alte domenii decât în artă, ca să îi zic așa, generic.

Ori autorul Edward de Bono fix asta susține: creativitatea este ceva ce poate fi antrenat, luat la pilă, îmbunătățit, nu doar oftări prelungi și clipit des din ochi așt
Sam Stroud
An interesting look into a new way of thinking expressly for the purpose of generating new ideas for creative endevours.

I highly recommend taking notes as you read this, and highlighting sections that you find interesting as you go, because the material in this book is fairly dense.

Depending on what you want to get out of it, there are also a number of sections that you can skip, should you wish. I personally skipped over the section in which de Bono discusses methods in which you can introduce
Jun 18, 2018 rated it it was amazing  ·  review of another edition
Shelves: thinking, teaching
This book is inspiring! It sets the concept of creative thinking under another light.
The books provide a great structure to make you work with your creativity. The basic theory, the techniques and session's structures, how to harvest ideas, and how to finalize the whole session. All of this in great details.

Is this book as good as E. De Bono says? Aren't there already better techniques out? The only way to answer this questions is to understand and try creative thinking first hand.
May 08, 2018 rated it it was amazing  ·  review of another edition
As many of you know, I developed an enhanced method of group creativity (think brainstorming) called Infinite Ideas (for more information, visit This book was my introduction to creativity. It is now out of print, but other de Bono books like Lateral Thinking or The Six Thinking Hats are great reads about creativity.
Feb 25, 2021 rated it liked it  ·  review of another edition
Good tools to use as reference. However, the writing style is like a long professorial lecture (perhaps this is a generation gap because this was published before the current era of self-help/business/advice/psychology/behavioral science books.
Félix Mijango
Nov 08, 2018 rated it it was amazing  ·  review of another edition
good book
Apr 22, 2018 rated it it was ok  ·  review of another edition
somewhat theoretical and less practical. Not bad for its generation.
Buen libro sobre la creatividad pero le sobra un poco de autobombo
Saleem Sona
Jun 14, 2019 rated it it was amazing  ·  review of another edition
Shelves: saleem
I want to become more creative
Dec 19, 2018 rated it liked it  ·  review of another edition
not the easiest read, but artistic creativity is not creative thinking.
Carmen Alicia
Tiene capítulos que valen la pena, y vea que es una gran pena, porque de ninguna manera diría que es un libro fácil, vaga de una idea a la otra, toca haberle seguido los otros libros al autor para entender este, pero como inicié: lo poco bueno es muy bueno.
Sep 03, 2014 rated it it was ok  ·  review of another edition
Shelves: 2014, gave-away
This review has been hidden because it contains spoilers. To view it, click here.
Jan 11, 2013 rated it it was ok  ·  review of another edition
Shelves: read-2013
I really wanted to like this book, but the value just wasn't there. It is possible that the issue is that the book was groundbreaking in its time, but is now standard. Listen to almost any professional comedian describe how to invent a joke and the process they describe is this book. It is good to be reminded that this process can be useful for anything, though unfortunately the author only offers one specific example of how these techniques can be useful ALWAYS. ...more
Ana Lozoya
Mar 14, 2019 rated it it was amazing  ·  review of another edition
Demuestra en esta obra que referirse al pensamiento creativo no es ninguna utopía: en el fondo, las herramientas formales de la creatividad de basan en la lógica de los sistemas de autoorganización, lejos del modelo 《fantasioso》 al que nos han acostumbrado ciertos investigadores con sus teorías.
Los más de veinticinco años de experiencia,investigación y reflexión de su autor lo convierten en un libro fundamental para los que deben utilizar el pensamiento creativo en su vida cotidiana.
Dec 03, 2015 rated it it was amazing  ·  review of another edition
Es una muy buena guía explicativa del pensamiento lateral, sus fundamentos, técnicas sistemáticas y formas de aplicación. Si bien cualquiera que le interese el tema puede disfrutar el libro, entiendo que está dirigido a aquellos quienes pretendemos desarrollar el pensamiento creativo dentro de las organizaciones tanto a nivel individual como grupal. Es un libro imprescindible para profesores de creatividad.
Patrik Bystrom
An excellent reference text for any organisation seeking to further its creative thinking. Detailed ideas for generating, developing, harvesting and implementing alternate thinking. Highly recommended for anyone who is seeking to refine their methods for generating new ideas.
Sameh Maher
مرجع حقيقى للابداع حينا يصبح مادة تدرس وطريقة تطبق
تمكن دى بونو بمهارة غير عادية ان يعطى طريقة للابداع اينما ووقتما شئت
شئ اشبه بان تمسك الماء بقبضة يدك
كتاب رائع
Aug 07, 2008 rated it really liked it  ·  review of another edition
its all a matter of logic
May 06, 2014 rated it liked it  ·  review of another edition
Cosa non mi ha convinto? Le 350 pagine abbastanza inconsistenti che racchiudono le 30 in cui il tema del libro è affrontato... Vedrò col tempo la bontà delle proposte.
Sebastian Panakal
Great book. Very useful. I finished it in one sitting and am still using it
Abe Hanara
May 31, 2008 rated it really liked it  ·  review of another edition
Another great read. Imperative for business's to recognise the value in these concepts being atleast discussed with employees. ...more
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Edward de Bono is a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.

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