Social Network Analysis in Telecommunications

by Carlos Andre Reis Pinheiro

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

304 pages, Hardcover

First published November 1, 2010

Reviews

[Dan Lazaro · Rating 3 out of 5]

Little confusion on detail level between formulae and theory.