Goodreads helps you keep track of books you want to read.
Start by marking “The Essential Persona Lifecycle: Your Guide to Building and Using Personas” as Want to Read:
The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Enlarge cover
Rate this book
Clear rating
Open Preview

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

3.84  ·  Rating details ·  55 ratings  ·  5 reviews
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, w ...more
Paperback, 224 pages
Published May 25th 2010 by Morgan Kaufmann Publishers (first published May 11th 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Essential Persona Lifecycle, please sign up.

Be the first to ask a question about The Essential Persona Lifecycle

Community Reviews

Showing 1-30
3.84  · 
Rating details
 ·  55 ratings  ·  5 reviews


Filter
 | 
Sort order
Eva
Mar 21, 2017 rated it it was amazing
Shelves: tech
Sometimes you get tech books with fabulous must have titles that turn out to be dry or have a whiff of cut and paste money spinner in them or just ego strokers with no substance.

The "Essential Persona Lifecycle" is none of those, far from it. It presents original well researched ideas in a well flowing conversation style that I really liked. Imagine reading it would be like listening to a good presenter and feeling motivated at every page to do something with the newly acquired knowledge.

There
...more
Matt Watkinson
Excellent advice, unfortunately buried under more waffle than Belgium.
David Munoz
Nov 10, 2013 rated it really liked it
This book gives a great overview of what personas are and how to construct them. I'm a master's student in human-computer interaction and have learned the use of personas from an academic viewpoint so it's great to read about how industry professionals use personas in their work. Given the authors' backgrounds, a lot of the book focuses on larger-scale deployment of personas within corporations. This task is certainly commendable but is a rather isolated use case for personas. I would have liked ...more
Dave
Dec 21, 2015 rated it liked it
A nice look at key points over lifetime of personas as a design artifact. A lot of repeated exposition about personas and the "persona method" without a strong stance on the most important part of personas: their goals (see Cooper's GDD.) There are also useful practical suggestions around the many phases of operationalizing personas, and different ways they can be used in software design and development. I wouldn't recommend this book as a primer or introduction to using personas (find talk vide ...more
Lance Cookson
Jan 04, 2012 rated it it was amazing
A very good primer and reference guide on persona generation. The earlier book provides much greater information and case studies, but this book serves as a great jumping off point for people new to persona creation. If you've been tasked with creating personas for your project this is a very rich resource for you.
Paul C Wareham
rated it liked it
Nov 06, 2015
Chris
rated it liked it
Dec 12, 2013
Jared Barfuss
rated it really liked it
Jan 03, 2014
Bassam AlKharashi
rated it liked it
Jul 01, 2017
Kenny Wong
rated it really liked it
Dec 25, 2016
Theis
rated it really liked it
Apr 20, 2016
Francesco Martino
rated it liked it
Jul 11, 2014
Rob Dewey
rated it it was ok
Jan 02, 2017
Chantal Jandard
rated it it was amazing
Sep 18, 2014
Ulf Sthamer
rated it really liked it
Jan 02, 2019
Anders Härén
rated it liked it
Nov 17, 2016
Lars Holdgaard
rated it liked it
Nov 15, 2015
Jon
rated it really liked it
May 20, 2017
Nugroho Setiawan
rated it it was amazing
Oct 11, 2016
John
rated it really liked it
Sep 25, 2014
Kes
rated it liked it
Feb 10, 2013
Andy Iosifescu
rated it liked it
Feb 16, 2016
Tasha Drew
rated it it was amazing
Jan 17, 2017
Matthew Elsea
rated it liked it
Aug 26, 2017
Zeke Franco
rated it really liked it
Feb 01, 2011
Derek
rated it really liked it
Dec 19, 2017
Aviva
rated it it was amazing
Oct 25, 2014
Jonathan Taylor
rated it liked it
Dec 16, 2015
Eduardo
rated it really liked it
Oct 28, 2017
Annuska
rated it it was amazing
Mar 12, 2015
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »