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The Essential Persona Lifecycle: Your Guide to Building and Using Personas
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, w ...more
Paperback, 224 pages
Published May 11th 2010 by Morgan Kaufmann Publishers
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This book gives a great overview of what personas are and how to construct them. I'm a master's student in human-computer interaction and have learned the use of personas from an academic viewpoint so it's great to read about how industry professionals use personas in their work. Given the authors' backgrounds, a lot of the book focuses on larger-scale deployment of personas within corporations. This task is certainly commendable but is a rather isolated use case for personas. I would have liked ...more
A nice look at key points over lifetime of personas as a design artifact. A lot of repeated exposition about personas and the "persona method" without a strong stance on the most important part of personas: their goals (see Cooper's GDD.) There are also useful practical suggestions around the many phases of operationalizing personas, and different ways they can be used in software design and development. I wouldn't recommend this book as a primer or introduction to using personas (find talk vide ...more
A very good primer and reference guide on persona generation. The earlier book provides much greater information and case studies, but this book serves as a great jumping off point for people new to persona creation. If you've been tasked with creating personas for your project this is a very rich resource for you.