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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

4.10  ·  Rating details ·  923 ratings  ·  72 reviews

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of
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Kindle Edition, 324 pages
Published (first published January 1st 2008)
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Average rating 4.10  · 
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 ·  923 ratings  ·  72 reviews


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Pamela
May 14, 2012 rated it it was amazing  ·  review of another edition
This is an important and critical book to read if you want to take your business to the next level. Assaraf and Murray Smith are brilliant and make an impressive team. They use the Law of Attraction, and other laws of the universe, brain science, and blend it into a step by step to create a successful business. You learn how to clarify your vision for your business, write personal declarations to switch your mind set from limiting beliefs to reality, create your unique selling points and ...more
Rai
Dec 22, 2008 rated it it was amazing  ·  review of another edition
Use The Answer as Your Compass to Point the Way…

There are many books out there that promise insights so powerful that they will change your life. The Answer is a book that not only promises that, but also delivers on it. As the book itself states, this is not merely ‘pop psychology’ - it is something much more. This is an unofficial follow-up book to the wildly popular DVD The Secret. John Assaraf, one of the participants in The Secret - you will remember him as the likable vision board guy -
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Kane Barton
Mar 27, 2018 rated it it was amazing  ·  review of another edition
Heading off to a new chapter in my life leaves me with many questions about what I will be facing. After reading, "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life," by John Assaraf, I feel like many of my questions were answers and I started to get a deeper meaning of life. The author does a great job telling stories of real life examples and going out to work on studies. This book is great for people who are looking for a new outlook on life or just need ...more
Ronny
Apr 29, 2011 rated it it was amazing  ·  review of another edition
Recommends it for: Absolutely everyone - unless you want a booring average life and still believe in pensions...
Recommended to Ronny by: Gareth O'Keeffe
This book is amazing!

What in particular I found amazing was the research about how the mind works. In fact, I probably wouldn't have believed it, if it wasn't for the thorough research that has gone into understanding exactly *why* thing are like they are, not just stating the fact.

If you aim to live an amazing life, this is the book you need to read first of all. It is so good it probably competes with Rich Dad Poor Dad when it comes to changing people's lives. Mind you, they are not direct
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Anne Walbridge
Read this for work. I didn’t find much new here, since it pulls key ideas from a lot of other self-help and business books. If you’ve already read “The Secret” and taken a marketing class, you can probably do without this book.
Cherish
May 12, 2009 rated it it was amazing  ·  review of another edition
This was my first positive thinking book and I am totally converted. I have to admit I just read the first 8 chapters because I was specifically looking for the thinking part not the business part. But I bought the book for my husband to read it all to get us rich!
Noel Lyons
Jun 09, 2013 rated it really liked it  ·  review of another edition
I found the first half of this book much better than the second because this part was all about building clarity and confidence of Vision based on a mix of experience, neuroscience & even quantum physics!

I particularly liked the idea of planting the seed!
eg Create a strong viable seed. Plant that seed in good soil:
1. Take an inventory of your passions, core strengths & unique abilities
2. Identifying those traits and strengths you don't have tells you where you need to bring others in
3.
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Ken
Nov 13, 2017 rated it it was amazing  ·  review of another edition
At first I was skeptical of this book, and now I am a promoter. The authors give you the “key steps it takes to envision your dream business, grow it with ideal customers, articulate its essential value and Unique Selling Proposition, and communicate that value with compelling messages through channels and media that will reach the people for whom they are ideally intended.” And more. Also, I strongly recommend completing the exercises as they are presented. I did and am much better prepared to ...more
Dustan Woodhouse
I am going to go back and listen to this book a second time, I pulled out references to other books, authors, and studies that I will be following up on as well.

An excellent read.

Most applicable line to my own business: "In the absence of information about value, clients will always default to asking about price." - Murray Smith

That line should stimulate tens of thousands of words of thoughts and actions on how you run your own business.
Rick Wallace
Mar 20, 2018 rated it it was amazing  ·  review of another edition
John Assaraf is one of the most successful businessmen on the planet and reveals some powerful principles and laws that govern his thinking and behavior. If you would want to understand the Law of Attraction on an immensely high level, then you need to read this book.
Brad Lockey
Speak to yourself (you already think to yourself, so make it vocal).
Create affirmations.
Build vision boards.
Watch The Law of Attraction take place.
Create/set goals.
Work hard. Every. Single. Day.
Attain goals.
Succeed.

The beginning of the book speaks to neuroplasticity and how to start re-wiring your brain through visualization and consistency.
Something I took specific note of was the idea of subliminal media being a "powerful way to feed selected thoughts to your nonconscious brain..."
Homework is
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Shravan Venkataraman
Any entrepreneur should read this book, re-read it, and revisit it atleast quarterly once. This is a phenomenally simple book that makes you go "damn!" and "wow". Insights are pretty awesome. If you're starting up something, or if you're on your way to taking your startup towards what you consider a place of success, this book is a must read.
Tom Harman
Feb 07, 2019 rated it really liked it  ·  review of another edition
First half of the book is amazing. Taking the law of attraction and putting into practice was absolutely well worth the read. The second half of the book that addressed growing my business was too general. Overall, four stars.
Eric
Dec 22, 2019 rated it it was amazing  ·  review of another edition
So glad I took a chance on this book, I do not regret reading. Plan on reading more material from John Assaraf.
Katy Jo Turner
I liked it and gleaned some valuable information, but it annoyed me when it started talking about proper copywriting. It didn’t really fit in the book—a mention and move on would have been perfect.
Genevieve Ducharme
May 28, 2019 rated it really liked it  ·  review of another edition
Shelves: finances
A very interesting book with a nice and clear way to phrase things. It helped me realised a few things I had read in previous books. I highly recommend it for anyone wanting to clarify some points in their life and their business.
Debra
Mar 31, 2010 rated it it was amazing  ·  review of another edition
Shelves: nonfiction

There are a lot of how-to-build-a-business-and-grow-rich books out there, and though I hadn’t thought of myself as a business person, I’ve realized over the years that any writer who wants to sell more than twenty copies of their books should really have some business knowledge. So when I came across The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life in a book store, I couldn’t resist picking it up. It didn’t take too many pages to learn that authors John
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Savvymaami
I was so excited when I picked up this book just based on the title (thus the moniker DON'T JUDGE A BOOK BY ITS COVER). However, once I got into the book, actually chapter 2, I was SORELY disappointed.

Although they were setting up the playing field for the rest of the book, they spent WAYYY too much time on metaphysics, neuroscience and other psychological behavior studies for my taste. I just wanted to know how to "Grow My Business, Achieve Financial Freedom and Live an Extraordinary Life"
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Laura Lynch
Aug 31, 2009 rated it really liked it  ·  review of another edition
The Answer builds on the concept of the Law of Attraction and how to apply it to running a successful business. The book asks relevant questions about what success means to you and who your ideal customers are.
Following are a few positive affirmations from The Answer
1) We are absolutely certain in our abilities to generate any amount of income we choose.
2) Money flows to us from both expected & unexpected sources.
3) We are calm, joyful and outstanding in all things.

4) We live each day
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S'hi
Mar 06, 2012 rated it really liked it  ·  review of another edition
Recommends it for: life transitioners
Drawing on wide research and experience, the authors give a personal view of the significance of consciousness research for business people. After introducing concepts and theory each practical step is opened up as an exercise for you to learn how to apply that knowledge to your own purpose and journey. Unlike most books of this genre, The Answer actually goes into deep layers of understanding and application in the way it suggests you ask questions of yourself. In particular the focus on ...more
Jennifer Stott
Aug 05, 2011 rated it it was amazing  ·  review of another edition
This is an interesting book, because the first half of the book is quite different from the second half. I'm sure this has to do with the fact that there are two authors. The first half is mostly written by John Assaraf, and is similar to the Secret... only better! His examples really hit home to me, and made a lot of sense. The second half is primarily about succeeding in business, which I know is not a topic everyone is interested in. Murray Smith has a good collection of common sense thinking ...more
Kristie
Dec 07, 2009 rated it it was amazing  ·  review of another edition
This book is eye opening to me. I am only on the 5th chapter, but had to read again just to try and soak all that info in, it is so good. It just talks plain and clear about things others say, or what the bible says too, but explains it in a way, with proof, that this stuff this, law of attraction stuff, really is true and really does work.

It's so interesting that my sister and I are studying it together, as are several of our colleges.

This will help anyone in business achieve their goals.
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Avel Rudenko
Energy goes where attention goes. What we think about we bring about! We must start controlling our thoughts to get what we want! One of the best books! Mr. Assaraf and Mr. Smith have written a book that is worthy of being placed next to the classic 'Think and Grow Rich'. The first half of the book focuses on the 'be' part of the 'be-do-have' equation of success. The second half provides fantastic real world information to become a successful entrepreneur. This book is a must read for anyone who ...more
Rod Moser
Mar 30, 2011 rated it it was amazing  ·  review of another edition
One of the better books I have read in a very long time. If you are a fan of Think and Grow Rich, As A Man Thinketh, or The Secret, this is a must read. You get what you focus on in life. By creating a vivid picture of the future you would like, you can have it. Thoughts are energy. There are some terrific examples and stories of how using the ideas presented in this book have helped people to achieve their goals and live their dreams. I bought this book for everyone on my real estate team for ...more
Sergei
Sep 20, 2015 rated it did not like it  ·  review of another edition
Shelves: audiobook
SHB - Self-Help Bulshit. Yet another preacher shares "The Laws of the Universe and Everything", plus some marketing and management basics. This one is build upon Napoleon Hill's Think And Grow Reach, same faulty pseudo-religious principles. If you've got problems with marketing, or management, learn it or hire a professional. If you've got problems with yourself, motivation, mental issues, go to professionals. Stop healing yourself with this crap. Unless you're a professional, then you already ...more
Shawna
Sep 19, 2008 rated it it was ok  ·  review of another edition
Recommends it for: Business people
Recommended to Shawna by: My mom gave it to me for my birthday
This is not a book that I would have chosen for myself, but my mom gave it to me for my birthday, so I read it. It's about how to improve your business, reach more customers, and make more money by having the right mindset. While I can see how this might be valuable to some people, I don't have a business and not all the concepts can be applied to everyday life. So overall, not my type of book.
Mitzi
Aug 20, 2011 rated it really liked it  ·  review of another edition
This was very interesting - lots of useful information about the way our brains work, and how it affects our reality. The last half of the book, which is devoted to business advice, didn't really offer much that I hadn't heard before, but it is never a bad thing to be reminded :) If you thought The Secret was too wishy-washy with not enough science behind it, The Answer will probably be more up your alley.
Scott
May 28, 2008 rated it it was amazing  ·  review of another edition
Recommends it for: People interested in The Secret
This book grabbed my attention in a number of ways. It is the first book I've read to dig deep into the ideas behind the Secret from a Quantum Physics level and really explain, beyond the hoopla, in a scientific way, how it all works. I skim read it and now I'm digging through the bits of treasure page by page in more detail.
Tim Plett
Mar 07, 2015 rated it it was amazing  ·  review of another edition
I was almost reluctant to give this book five stars but it deserves them.
It gave me solid advice on why I need-no, must-change the way I think and how to go about that in practical ways.
The authors also back it up with brain science (to the best of my limited knowledge) and real world business results.
Angeline D'Balentine
Very interesting book that incorporates the Law of Attraction (meta physics) into business success. First part is mostly theory and idea, but about 1/3 in becomes more theory in practice. Great for "exercises," but I really loved their beginning parts, especially when learning about the uncharted aspects of thinking and the Einstein stuff.
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For over 25 years, John Assaraf has been seeking and finding the secrets to success—both in business and in life.

John Assaraf is a two time New York Times bestselling author, lecturer, business growth expert and entrepreneur.

His expertise for achieving the psychology and strategies for success in life and business has him as a frequent guest on Larry King Live, Anderson Cooper 360, The Donny
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“Beliefs are not some special category of idea sitting at a higher station of truth than our ordinary, everyday mortal thoughts. Beliefs are not neccesarily "the truth" at all. (Remember, there was a time everyone believed the earth was flat)” 2 likes
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