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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement
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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

3.53  ·  Rating details ·  15 Ratings  ·  2 Reviews
Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provi ...more
Paperback, 160 pages
Published May 1st 2007 by Ten Speed Press
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Safiah
Oct 23, 2011 rated it it was ok
Shelves: leadership
Only abt 10 pages of ACTUAL reading.. The rest of the abt 140 pages are all examples from companies on their mission, vision, values etc..

Those who need examples, really good to read this bk. but those who wants more details(like me), can forget it.
Vuong
Sep 11, 2014 added it
it's fantastic
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