Research Methods for Business: A Skill Building Approach

by Uma Sekaran, Roger Bougie

Research Methods for A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

Genres: Business, Research, Nonfiction, Textbooks, Management

488 pages, Paperback

First published January 1, 2001

Reviews

[Maria]

This book is a very important guide for doing Research.
I read most of it as a part of my "Business Research Methods" Class
It is very informative and simple. I believe I will reread it again

[Jeffrey Egolf]

This review is actually for the tenth edition of this textbook, published in 2016.

I don't often consider people reviewing actual textbooks, but this is an amazing resource for learning the basics of research and experimental design. I would highly suggest this to anyone who has also read The Skeptics Guide To The Universe, and wants to know more detail about how to properly conduct scientific research.
I rented this book from the school library, but I don't think I'm going to return this one.

[Lucille]

This book gave me new insights into business decision making. Really a good book!

[Nitia Priyustina]

This book is suitable for undergraduate student. It's simple and very helpful.

[Emily]

Loved the book. Loved the class.

[Mubashra]

nothing

[Fahed Al Kerdi]

This book contain a very deep and wide-coverage material, it covers all type of research methods in the field of business studies: quantitative, qualitative, and mix-mode approaches. I recommend every postgraduate to own a copy of this book.

[Vaishnavi Tea]

I really enjoyed reading this book. Simple and excellent!

[Amjad Masood]

- Bad organization of chapter and sub-chapter content.
- Sections full with unclear and unnecessary texts
- Not enjoyable, no rigorous learning

[Kimi]

Pokoknya tetap gak suka buku-buku yang berbau metode penelitian gitu. Baca juga terpaksa karena kuliah. Wkwkwk.

[Asam]

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[Sacha]

Very clear and structured, which made it very easy to see the main points. The information was well explained and easy to understand. 4.5 stars.

[Khawaja Hassaan]

i want to read chapter 11

[Afdhol Khyari]

I think this book can be one of my research references.

[Raden Andika]

nice

[Shehzad]

good

[Shaguftanawaz30yahoo.Com]

good

[Alyssa]

Absolutely helpful for people who are doing to do research in Beginner level.