Marketing to Win More Business

by Pauline Rowson

Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide will show you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; how to integrate email marketing and the Internet into your marketing strategy; how to conduct e mail campaigns; how to write newsletters and enewsletters; how to develop and exploit opportunities for sponsorship; how to win business at exhibitions; and how to build a media profile and write news releases.

Paperback

First published January 1, 1999

About the author

Pauline Rowson is the author of thirty- one crime novels - nineteen featuring DI Andy Horton in the Solent Murder Mystery series; five in Art Marvik mystery thrillers series, six in the 1950s set historical mysteries with Scotland Yard's Inspector Ryga, who is sent out to solve baffling coastal crimes and two standalone thrillers. All her crime novels are set against the backdrop of the ever changing sea.