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Economics for Business
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business. The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.
726 pages, Paperback
Published January 1, 2004
About the author
John Sloman
76 books6 followersJohn Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of the West of England, Bristol.
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Displaying 1 - 1 of 1 review
February 4, 2012
Rather lacking in formal detail, but for clarity you can hardly do better if you don't want to delve too deep.
This is the course text for subject CT7 Business Economics for the Actuarial Profession, so their syllabus found at http://www.actuaries.org.uk/students/... will also give you a very good idea about what the book covers.
However, to really grasp the kind of thinking that modern economics is fixed on, I would suggest something like this-
https://www.edx.org/course/caltechx/c...
Or if that's closed for the moment, there's Lovell's Economics with Calculus or similar texts. You would also benefit from understanding game theory, for which Coursera's Competitive Strategy class or (if you want a deeper treatment) its Game Theory class are excellent resources. For behavioural economics, Kahneman's popular bestseller Thinking, Fast and Slow will give you a very readable account of the experimental foundations of the subject and the psychology informing it, but a course like Open Yale's Financial Markets by Robert Shiller will let you see these ideas in practice.
There are also worthwhile titles like The Economics Anti-Textbook: A Critical Thinker's Guide to Microeconomics that broaden your understanding by examining the assumptions underlying the models used in economics.
This is the course text for subject CT7 Business Economics for the Actuarial Profession, so their syllabus found at http://www.actuaries.org.uk/students/... will also give you a very good idea about what the book covers.
However, to really grasp the kind of thinking that modern economics is fixed on, I would suggest something like this-
https://www.edx.org/course/caltechx/c...
Or if that's closed for the moment, there's Lovell's Economics with Calculus or similar texts. You would also benefit from understanding game theory, for which Coursera's Competitive Strategy class or (if you want a deeper treatment) its Game Theory class are excellent resources. For behavioural economics, Kahneman's popular bestseller Thinking, Fast and Slow will give you a very readable account of the experimental foundations of the subject and the psychology informing it, but a course like Open Yale's Financial Markets by Robert Shiller will let you see these ideas in practice.
There are also worthwhile titles like The Economics Anti-Textbook: A Critical Thinker's Guide to Microeconomics that broaden your understanding by examining the assumptions underlying the models used in economics.
Displaying 1 - 1 of 1 review


