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Social Networking for Promoting You as a Brand

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You're the brand. Learn how to use social media to promote your brand more effectively than ever before. Thinking of social networks as ...more
ebook, 10 pages
Published December 15th 2009 by FT Press (first published December 12th 2009)
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi ...more
More about Brian Solis...