The Everything Guide to Writing Copy: From Ads and Press Release to On-air and Online Promos: All You Need to Create Copy That Sells!

by Steve Slaunwhite

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:

* Write compelling headlines, tag lines, and leads

* Avoid common copywriting mistakes

* Strengthen brand development

* Start a freelance copywriting business

* Write copy for all media--print, radio, TV, and Web sites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Genres: Writing, Business

304 pages, Paperback

First published January 1, 2007

About the author

Steve Slaunwhite is a bestselling author of books on marketing, sales, and small business success. He is considered one of the world's leading experts on copywriting.

His books include:

The Wealthy Freelancer
The Everything Guide To Writing Copy
Start & Run A Copywriting Business
The Complete Idiot’s Guide To Starting A Web-Based Business
Pricing Your Writing Services

A popular speaker at events and conferences, Steve's keynotes and presentations are as inspiring as they are practical. He has also created and delivered copywriting workshops for dozens of companies and is the owner of CopywritingTrainingCenter.com.

When not writing and speaking, Steve enjoys cycling and cross-country skiing -- which means he's bored silly in the spring and fall.

You can connect with Steve on LinkedIn, Twitter and Facebook

Reviews

[Stephanie]

"AIDA : Attention (gain); Interest (get); Desire (build); Action (ask for)"