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The Handbook of Global User Research

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User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning is ...more
Paperback, 294 pages
Published November 1st 2009 by Morgan Kaufmann Publishers (first published October 15th 2009)
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