The Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

by Mark Eppler

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!) In ushering in the age of flight, the Wright brothers got past numerous obstacles the world’s other scientists hadn’t even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including: * Hammering out problems through constructive conflict * Addressing the toughest issues -- or ""worst things"" -- first * Achieving perfection through ""inveterate tinkering"" * Pursuing useful knowledge through ""forever learning"" The book gives business leaders and managers constructive tips they can use to tackle their most difficult -- and rewarding -- challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can’t even get off the ground."

Genres: Business, Biography, Nonfiction

232 pages, Paperback

First published October 24, 2003

Reviews

[David · Rating 4 out of 5]

The subject matter of the Wright brothers is intriguing but from this point of view may be a bit of a stretch to apply to organizations. Constructive conflict worked for them, but there was an underlying tie that allowed them to create in this way. Some of the points made are spot on, like creativity happens in the field, not in a meeting room. Learn from your failures and be bold enough to fail again. And have someone you trust and respect enough to argue your ideas with.
The selective biography of the brothers, for example they built a lathe that could turn the posts on the wrap-around porch they made when they were 13 - showed that collaborative creative genius starts early and requires parents that can recognize and foster their children's talents.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro El método de los hermanos Wright, de Mark Eppler.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, técnicas de creatividad, analizar y tomar decisiones.
En el siguiente enlace tienes el resumen del libro El método de los hermanos Wright, 7 principios para resolver problemas de forma creativa de la mano de los pioneros de la aviación comercial: El método de los hermanos Wright

[George Anderson · Rating 4 out of 5]

One of the Better books on the Wrights

[Scott · Rating 5 out of 5]

Combines biography, self help, and management into a concise and engaging book. Using the famous Wright Brothers as guides, Eppler describes several ways to solve problems.