The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income

by Herman Holtz

A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills. The book offers training in the art of writing effective proposals, outlining typical proposal-writing problems, anticipation of the client's needs, and research, along with the most effective ways to use proposals to achieve marketing goals, teaching the basics of effective writing in proposal preparation. Also included are 37 illustrations of principles.

Genres: Business

294 pages, Hardcover

First published March 28, 1986