Electronic Commerce

by Gary P. Schneider, Charles McCormick, Bryant Chrzan

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

Genres: Business, Reference, Textbooks, College, School

627 pages, Paperback

First published November 16, 1999

Reviews

[Melanie]

For class. It was well structured.

[Parth]

nnklkkkl

[Randy Daugherty]

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments

[Kristin Hoesing]

I read it for class it was structured very nicely some of the chapters were boring but incredibly informative

[PUSAT MAKLUMAT JSM]

Sumbangan Koleksi - JSM

[Stephen]

Read APR 2003

[Julia]

Read for a class.

[Padmalochan Padhi]

i want to read this book...