Selling and Sales Management

by David Jobber, Geffrey Lancaster, Geoffrey Lancaster

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Genres: Business

546 pages, Paperback

First published April 28, 1994

Reviews

[Timur Oruç · Rating 5 out of 5]

Satış ve satış yönetimi konusunda ülkemizde ki yazılı kaynaklar oldukça yetersiz. Satış sürecinin en başından sonuna kadar basarili bir şekilde ele alıp işledikleri için yazarlara teşekkür ederim. Bölüm sonunda ki uygulama ve pratikler oldukça faydalı olacaktır. Satış alaninda olup kendini geliştirmek isteyenlere tavsiye ederim.

[Andrei-Catalin · Rating 4 out of 5]

Easy to enjoy as it comes with real life examples. High amount of theory yet this the book to read when already made your mind to build a career in sales and sales management.