Guide to Business Planning

by Graham Friend, Stefan Zehle

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains: In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.

Genres: Business, Reference

282 pages, Hardcover

First published February 1, 2004

Reviews

[Adam V]

A must for business owners

[Fawad Janjua]

A Forever reference Book - Must on a Strategists Shelf for ready referencing.

[Josh]

This guide has proved invaluable to me. It has been laid out in such a way that the whole process is very logical and easy to follow with the necessary sections providing assistance along the journey. The only issue is that there is not enough support for start up businesses. Some of the methods suggested in the book are great but, for example, a start up business with no portfolio cannot employ the portfolio analysis in the way suggested.

[Bjm Index]

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