What's Your Hook?: 26 creative ways to make your message stick

by Kevin Carroll

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.

130 pages, Paperback

First published January 1, 2009

Reviews

[Kaylee Andrews · Rating 2 out of 5]

i was asked to be the guinea pig at work and read this book to see if it’d be a beneficial resource for our teams to use for more clear, concise presenting since we have so many virtual presentations as of late. unfortunately, it just... misses the mark. as you might be able to tell from the cover, this book is quite dated in its references and recommendations, because there’s been so many advancements since the book was written in 2010. and while i’m sure it was very relevant and helpful 11 years ago, it’s a bit elementary for the level of detail and skillsets we have at our fingertips today. an A for effort, but it needs to be updated quite a bit to be relevant to the workforce today. the search continues... 🤓