Zen in the Art of Rhetoric: An Inquiry into Coherence

by Mark Lawrence McPhail

Mark Lawrence McPhail is Associate Professor of Communications in the Department of Communication at the University of Utah.

220 pages, Paperback

First published November 1, 1995

Reviews

[Tory S. Anderson · Rating 5 out of 5]

Having read an earlier reader's brief criticism based on the egocentricity of the author, I began warily and indeed found that egocentric author in what seemed to me wearisome and gratuitous verbiage in the first chapter. But that sense of dullness quickly left as I immersed myself in the message of the book and found myself hungrily turning the pages of what is not necessarily an entry-level book on philosophy and rhetoric. Although my own experience with these genres is certainly lacking, by slowing down I was able to digest concepts that illuminated and substantized my own thoughts and experiences.

McPhail draws on many books with "Zen" in their title, but most heavily upon
Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

This book is a superb complement to Pirsig's masterwork, elaborating and clarifying key principles. Of greatest value to me is the key goal of transcending traditional dualist conceptions and binary totalities in order to have a perspective of wholeness. In terms of rhetoric, this means being able to use rhetoric for dialogue as well argument. McPhail's proposed approach is based on a founding principle that all things have a basic oneness and that we are better profited by interrelating things based on coherence to this oneness than by critical attacking or persuading (particularly, dissuading) based on the negative difference that has preoccupied classical and philosophical thought.

It is a challenging book, and I am looking forward to immediately starting a second round through it. The challenges it offers to the classically trained mind are significant, in that our most ancient assumptions may be called into question -- not a questioning of doubt, but of eager exploration with the understanding that because all things are interwoven with eachother, exploration will result in "otherness" that dissolves on inspection and adds to the greater whole.

While his more heavily philosophical chapters were slow going for me, with dictionary in hand, I found that his comparison to martial arts and his explication of both western and eastern approaches to world-view were precisely accurate for me and worked great. I recommend readers go through Zen and the Art of Motorcycle Maintenance first -- it is a more digestible book that will lead well to this one -- and then come to this book with a willingness to increase understanding of how language shapes reality.

[Alex · Rating 1 out of 5]

I had the misfortune of taking a class this guy taught. It's the kind of book you'd expect from a professor arrogant enough to assign a book he had written as a required text for a course.

Absolutely terrible.

[➰ David Nicklas · Rating 4 out of 5]

Great work-