Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

by Alvin H. Reiss

Noted arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community, he has collected 100 new ideas proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

Genres: Business

200 pages, Paperback

First published May 1, 1995