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Design to Thrive: Creating Social Networks and Online Communities That Last

3.77  ·  Rating details ·  43 ratings  ·  3 reviews
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evalua ...more
Paperback, 234 pages
Published February 9th 2010 by Morgan Kaufmann Publishers (first published December 8th 2009)
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Stringy
Apr 24, 2012 rated it really liked it
An excellent guide to building an online community instead of just another social network. The ebook edition could have done with a little more care in the formatting, though. The frequent sidebars and asides often blended into the main text.

I liked the RIBS model and it backs up my own experiences. It was great to see useful techniques developed and expanded from the general principles, and I was able to adapt them to my own situation. it was also refreshing to read about community building fro
...more
Dr. Dena
Jun 18, 2012 rated it it was amazing
Shelves: reviewed
Useful reference with themes for community and continuity, or designing social networks to last (1) and wherein people contribute to community (2) as defined by cooperation, collaboration, creating content, etc. I liked the sections on storytelling, trajectory (types of life cycle of members), renumeration (giving back), ritual, and the basis of the technique, task, and interaction: relationship. A needed reminder to tune into the social in all biz dealings.
Cody
Sep 20, 2010 rated it it was amazing
Top-notch book. If you're looking into understanding any community (Online or otherwise), this easy-to-read book is perfect for you. Includes both understandable, easy-to-follow theory and practical applications for it. ...more
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  Jordan Morris is a comedy writer and podcaster whose credits include @Midnight, Unikitty! and Earth to Ned.  The sci-fi comedy Bubble is his...
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