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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

4.17  ·  Rating details ·  32,102 ratings  ·  575 reviews
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 -Business ...more
Paperback, 278 pages
Published July 13th 2010 by Wiley (first published 2010)
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4.17  · 
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 ·  32,102 ratings  ·  575 reviews

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Marko Savić
Dec 23, 2010 rated it it was amazing
Why is this book worth reading for?
1. Because it has a great design.
2. Because it was published as a innovative business model.
3. Because it can easily change your life.
If you don't believe me, read this review.

I wouldn't know exactly if there is a definition in a book, but Wikipedia says business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). From the experience in this book I would add that in the first
Feb 05, 2012 rated it it was amazing
The subtitle of this book says "A Handbook for Visionaries, Game Changers, and Challengers". I'm sorry but I have to completely disagree. This is "A Handbook by Visionaries, Game Changers, and Challengers" and, in my opinion, "A Handbook for your boring conservative boss, the neighbourhood bakery selling the same old loafs of bread in the same shop for 30 years, the mayor of your incredibly dull town and for your parents".

In other words, it makes business models fun, comprehensible and accessib
Alaa Bahabri
Mar 23, 2014 rated it really liked it  ·  review of another edition
قرأت هذا الكتاب من أجل أن نقوم أنا وأعضاء مؤسسة عالم غراس بتطوير المؤسسة من أجل خلق قدرة تنافسية عالية،
والحقيقة أنني لم أقر أ الكتاب فقط ، بل كنت أقوم بشكل مباشر بتطبيقه في اجتماعات المؤسسة،
النموذج الذي يقدمه الكتاب جد رائع، مميز، وسهل ، ويساعد على فهم السوق والعمل بشكل عميق،
و فكرة النموذج (الشكل ) و الرسومات البسيطة والكلام المختصر يعطي حافز للإبداع
إلا أن ما أعيبه على الكتاب هو الفوضى في الترتيب ، حيث إنني اضطررت لإعادة قراءة الكتاب أو أجزاء منه مرة بعد مرة لأستطيع تطبيقه،وربما كان هذا الترتيب
Dec 29, 2016 rated it it was amazing  ·  review of another edition
Business Model Generation is simply the go-to book for developing a business model. New start businesses have gradually transformed their approach in trying to fit into templates of business models and realised that every business has its own unique business model. "A business model describes the rationale of how an organisation creates, delivers and captures value". This book is the roadmap.

The format of the book is engaging, graphic and straight to the point. There has been a wealth of e
Oct 25, 2011 rated it liked it
Shelves: non-fiction
Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was usefu
Michael Scott
Business Model Generation is one of my first readings on economics. (In my defense, I have prior experience with modeling in general, and some experience with economic models in comp.sci. and the market of distributed computing systems.)

This book turned out to be a mixed blessing. On the positive side, it's an easy-to-grasp, well-structured, richly illustrated book on the concepts, patterns, and processes that underlie the generation and use of business models. I particularly enjoyed reading ab
Apr 12, 2012 rated it really liked it  ·  review of another edition
Shelves: non-fiction
This book sometimes suffers a bit from style over substance. Although a nice change from regular business books, the graphic design comes across as too eager to look trendy, and many of the illustrations aren't as illuminating as they first seem. Also, the tone of voice occasionally annoyed me with its love for buzzwords. Finally, in all honesty, it gets a bit boring and too shallow towards the end. However, the book did provide me with a useful framework for thinking about my own business and t ...more
Samar binKhamis
ملخص من ورشة عمل بعنوان : نموذج العمل - منتدى الغد- حاضنة بادر
هذا الكتاب وضع من قبل عدد من المؤلفين ، وهو يشرح نموذج العمل ، كخطوة
مسبقة لخطة العمل المفصلة .
نموذج العمل : هو هيكل فرضيات يشرح الأساس المنطقي الذي تتبعه الشركة لصنع قيمة معينة ، مرتبطة بالزبون ، مع تحديد المكاسب المتوقعة .
هناك تسع مختور لنموذج العمل :
١- هيكل التكليف
٢- الأنشطة الرئيسة
٣- الشركاء الرئيسيين
٤- العرض المقدم للزبون
٥- شرائح العملاء / الفئة المستهدفة
٦- قنوات البيع
٧- طرق تحفيز المبيعات
٨- الموارد الرئيسة
٩- العلاقات م
عبدالرحمن عقاب
كتابٌ مهمّ جدًا لكلّ باحثٍ عن خيوط البدايات لأي مشروعٍ تجاري.
كما أنّه مهمّ أيضًا لكلّ صاحب مشروع اضطربت حساباته، أو تداخلت أوراقه.
تكمن أهميته من كونه دليلًا عمليًا، حسن العرض والترتيب. يأخذ قارئه من بداية الفكرة إلى آلية التقييم والتعديل والتطوير.
والحقيقة أنّه لا يُكتفى بقراءته مرة واحدة، بل يلزم إعادة قراءته ك CHECK LIST قبل أي بداية، وفي حال أي تقييم أو تغيير في عمل الشركة أو المؤسسة.
وأمّا مخططاته فيمكن طباعتها وتكبيرها أو تصميمها لتكون خارطة طريق في مكاتب الإدارة.
ملاحظة أخيرة حول الإسراف ف
Ben Donahower
Jul 14, 2012 rated it it was amazing  ·  review of another edition
The business model canvass is very popular in startup circles, however, after reading the book, a lot of people are doing it wrong or have admittedly repurposed the canvass to into how they do business.

I'm sure other ideas surrounding the development of a business model canvass, Ash Maurya has a completely different approach that works with his commitment to rapid MVP development and testing, are useful but they are very different than what's posited in this book. I highly recommend reading this
Guilherme Ferreira
Se você precisar montar um modelo de negócio para ajudar a sua empresa a inovar, ou até mesmo sobreviver. Este livro é pra você, ele apresenta-lhe o ‘Business Model Canvas’ (BMC), como uma ferramenta para criar, compartilhar e entender melhor modelos de negócios.

O livro aborda uma explicação profunda do BMC, detalha também padrões consolidados de modelos de negócio, ensina uma visão holística sobre o processo de design relacionado com o modelo de negócio e trás algumas partes sobre estratégia de
Apr 18, 2019 rated it it was amazing
This is a great way to visually create your business model or even use it to find gaps or build on your assumptions. Story tell your way through to develop your value proposition. Learned a lot.
John Seno
Feb 10, 2012 rated it it was amazing  ·  review of another edition
Reduces business to four essential components namely; offer, infrastructure, financial viability and customer interface. These components are spread out on a big picture visual canvas called "The business model canvas" which enables us to see crucial connections and relationships within the business. This book also incorporates classic strategic management tools like PEST analysis and SWOT analysis to further enhance the value of this book. This has to be the best business book I have come acros ...more
Jonathan Lu
Aug 14, 2017 rated it really liked it  ·  review of another edition
I've had this book on my shelf and after mowing it down in 24hrs, have to admit it's one of the better entrepreneurship books I've read that deserves to be up there with lean startup and blue ocean strategy. In hindsight, this would have been useful to read before I started my own business, let alone for completing business model canvasses in the three entrepreneurship classes that I bought it for.

Business Model Canvas
CS - Customer Segments
Mass Market
Niche Market (supplier buyer relationships)
Oleksandr Golovatyi
The book "Business Model Generation" can easily be called a "bible", a real reference book for innovators and entrepreneurs. Author Alexander Osterwalder together with 470 co-authors created a masterpiece. All information in the book revolves around the business model scheme, which consists of nine structural blocks:
- consumer segments
- value propositions
- sales channels
- relationship with customers
- revenue streams
- key resources
- key activities
- key partners
- cost structure
The book describes m
Un ottimo libro con degli ottimi metodi per ideare, sviluppare e testare un modello di business esistente o da creare.
Una lettura consigliata a chiunque si occupi di queste cose o anche solo ne venga saltuariamente in contatto
عبدالله حسن
مع أني ما لي في الإدارة ولا كتبها بس هذا الكتاب كان تجربة جميلة
مفيد لأصحاب المشاريع خاصة لمن يريد تطويرها
مكتوب بطريقة شيقة جدا
أعطاني فكرة لا بأس بها عن عالم الأعمال
أكثر شيء عجبني في الكتاب إنه يعطي طرقا عملية وتقنيات (وليس مجرد كلام أو نظريات فارغة أو قصص ملهمة)ء
Tadas Talaikis
... and I came to the Google business model. What's out of reality with this book's idea - almost nothing works liek planned in reality. Suppose, we create some business under "Google model", nope, Google realized its model in the process, not some mystical "model".

In a broader sense, - probably most of the so called "success" comes as a consequence of pure old luck. We can think about it like Good to Great: Why Some Companies Make the Leap... and Others Don't - "take great people into the bus i
Fab Mackojc
Jul 09, 2016 rated it really liked it
Books like this help me realize that you can go very deep into business model generation and business strategy. This is a great in-depth guide to understanding one of the best business model tools out there: The Business Model Canvas.

It takes common design principles like storytelling and prototyping and brings that to business model generation. The book is very nicely designed and also offers a range of helpful tips on business strategy. The SWOT analysis section in particular is excellent at h
Tammy Whitten
Jan 02, 2016 rated it it was ok
This book came highly recommended at a business workshop I attended. The way I interpreted the title and the recommendation, I anticipated a book full of charts with different business models to skim over and select the one that fit your vision.

For instance, if you had this many employees in your vision, or this many products, then these are some models mapped out for you to see how they flowed.

That was not what this book was at all. While I enjoyed the various charts and the fun-style to the la
Aug 25, 2015 rated it did not like it
Shelves: non-fiction, business
Reading In Progress: So far a lot of great book design with pages with awful book design. Seriously some of us have dyslexia, others might have problem with low contrast. Seriously people inaccessible design is BAD design.

Finished: I wanted to love this book, or at least like it. Whoever said that this book has great design is THE liar (~ableist asshole ~ knows shit about what good design is). Sans serif fonts for long texts? What the hell! Photos with text in it is awful. It might be acceptable
Mark M. Whelan
Feb 02, 2012 rated it it was amazing
I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.

The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
Jan 23, 2015 rated it it was amazing
إذا بدي اكتب عن هالكتاب فيمكن اكتب كتاب كامل عن التجربة والعظمة.
محتوى الكتاب بعطيه عشرة من عشرة وتصميم الكتاب والصفحات عشرة من عشرة بدون أي مبالغة.
كل صفحة عبارة عن رحلة. كل صفحة عم تجاوبني عن سؤال كان ببالي. صرت بآخر صفحة والكتاب عم يجاوبني لحتى وصلت لآخر سؤال.
بالنسبة إلي كان هالكتاب من أمتع تجارب حياتي. فعلاً مو طبيعي.
ما بحب التمجيد بالكتب والمنتجات, بس من ورا الكنز يلي جوا هالكتاب أنا متمني روح اتشكر المؤلفين والمصممين يلي ساووه.
Feb 13, 2014 rated it it was amazing  ·  review of another edition
I absolutely love this elegant workbook – both its design and the ideas. It takes the nine pieces of a business model – customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure – and gives you ideas, questions, activities and examples to generate ideas in each area. Work through this book if you’re thinking about starting a business and the result is far more likely to be successful.
هذا الكتاب أخذنا فيه برنامج تدريبي عملي مقدم من جامعة بيركلي الأمريكية - Barclays university - عن طريق مؤسسة الكويت للتقدم العلمي وهو عبارة عن تحدي الإبداع وفهم نموذج business model canvas

كتاب تفهم من خلاله كيف قامت الشركات العملاقة وتأسست ابتداءً من فكرة تم تطبيقها وتحسينها وتطويرها وعدم الإلتفات للعوائق في بادئ الأمر.

أتمنى أن نجد هذا الكتاب مترجم باللغة العربية كي يستفاد منه.
Felicita Hioe
Mar 17, 2017 rated it it was amazing  ·  review of another edition
Once i understand the concept, once i understand it all.
Rahib Heydarov
Jan 07, 2017 rated it it was amazing  ·  review of another edition
Great book for anyone is in the phase of a startup!!!
Hasan AbuMeteir
Feb 24, 2014 rated it it was amazing  ·  review of another edition
من اهم الكتب الخاص بريادي الاعمال
يساعد في وضع تصور كامل للمشروع و كما انه يعتبر من أكثر النماذج مرونه و دقة
لا غنى لاي صاحب مشروع عن هذا الكتاب
Feb 14, 2017 rated it really liked it  ·  review of another edition
A useful induction into business models, how they're built and the disciplines necessary to be able to create and implement one.
Apr 23, 2014 rated it it was amazing  ·  review of another edition
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“companies should focus on one of three value disciplines: operational excellence, product leadership, or customer intimacy.” 3 likes
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).” 2 likes
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